Via People for the Ethical Treatment of Animals:

Ask CareerBuilder to Sign Off on Chimpanzee Ads Forever

In 2005, CareerBuilder, an employee-recruitment agency, began running a series of advertisements that featured chimpanzees dressed in suits and ties mimicking human behavior in an office setting. The ads ostensibly illustrate employees who are behaving like “monkeys.” Unfortunately, the behind-the-scenes reality for chimpanzees forced to perform in ads is a lifetime of misery. Removed from their mothers shortly after birth, they are beaten and traumatized and are left with lifelong emotional scars. When they grow too strong to be managed, usually around age 8, they are often discarded at seedy roadside zoos, where they are left to suffer in tiny cages for decades.

CareerBuilder and its ad agency, Cramer-Krasselt, ignored a groundswell of public opposition to the ads and even launched a new series of these disgusting commercials during the 2006 Super Bowl. Finally, just prior to Super Bowl 2007, CareerBuilder revealed that it is “retiring” its chimpanzee ads. The public announcement is yet another CareerBuilder ad—this one featuring a baby chimpanzee with the message “Watch our ads evolve.”

Please use the sample letter below—or write your own—to thank CareerBuilder and Cramer-Krasselt for finally dumping their chimpanzee ads; but let them know that you do not want to see them using these ads again or creating new ads using chimpanzees.

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Tagged: animals animal rights animal welfare action alerts peta People for the Ethical Treatment of Animals Career Builder primate chimp chimpanzee animal actor commercial

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This entry was posted on Friday, January 26th, 2007 at 3:22 pm and is filed under Action Alerts, Animals as..., entertainment, from PETA. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.