Everyday Activism / Truth in Advertising

September 4th, 2008 10:34 am by Kelly Garbato

Animals Australia - Recipe, 1

I’m been a bad, busy blogger lately, and for that I apologize. Between the DNC, the RNC, the anniversary of Hurricane Katrina and the hovering hurricane Gustav (and Hannah and Ike and Josephine), and the seemingly neverending rise in police repression and brutality, I am burnt. out. So I went on a bit of a staycation last week, and took in some local sights that I’ve been wanting to for awhile (staycation photos galore!).

Anyway, I thought I’d share this awesome ad campaign from Animals Australia. The series depicts photos of “mouth-watering” (*gag*) meat dishes along with their recipes. Instead of twelve ounces of pork and a cup of red wine vinegar, however, AA’s recipes call for gestation crates and animal cruelty.

I love the juxtaposition of beautiful gourmet food photography and graphic descriptions of factory farming practices. At first glance, the layout looks as though it might be straight out of a meat-worshipping cookbook a la Anthony Bourdain. But once the reader leans in closer, wham! Truth in advertising, baby. Genius.

As an added bonus, the ads are perfect for some stealth activism. Simply print out a few (hundred?) copies and insert them in the animal-unfriendly cookbooks in your local Barnes & Noble store. Or, heck, a friend or relative’s own cookbook collection, if you want to be doubly snarky.

The rest of the series is after the jump. (Click through to each pic’s Flickr page to read the full text.)

Animals Australia - Recipe, 2

Animals Australia - Recipe, 3

Animals Australia - Recipe, 4



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