Surfrider hates litter, hearts "seafood."

September 25th, 2008 6:24 pm by Kelly Garbato

The Surfrider Foundation, who describes themselves as “a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches,” engaged in a fun guerrilla campaign to bring attention to the problem of litter and pollution, particularly as it affects the world’s oceans and waterways:

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

(Description and photos via Ads of the World.)

I actually kind of dig the idea and print campaign; they filled Styrofoam food packages with trash such as cigarette butts, plastic doohickeys, rusted cans and (ew!) “used” condoms:

Surfrider - Farmer's Market - Butts-n-bits

Surfrider - Farmer's Market - Plastic surprise

Surfrider - Farmer's Market - Condom strips

Surfrider - Farmer's Market - Aerosol valu-pack

Surfrider - Farmer's Market - Private beach mix

Surfrider - Farmer's Market - Condo loaf

Still, I have to file these ads under “Speciesist Imagery” because they rest on a speciesist assumption – that, if these packages were not filled with trash, then they’d be holding all manner of “seafood.” Which would be totally ok, because fish and crustaceans are yummy and healthy and perfectly fine for us to eat. Even though there’s no real biological need for us to do so. Even though our methods of “harvesting” the world’s seas and oceans are oftentimes environmentally destructive. Forget all that. Fish is delish, yo!

And, can I just say…the Styrofoam package containing bits of other Styrofoam packages is one the craziest examples of irony I’ve seen in quite a while:

Surfrider - Farmer's Market - Styrofoam bites

Well, doods and doodettes, look at it this way: at least you can take that package home and cook yourself a big plate o’ FAIL with it.

Then go vegan. Truly, that’s the single most effective action you can take on behalf of the environment.



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