PETA: Juicy Couture Adopts Fur-Free Policy!

October 19th, 2008 6:55 pm by Kelly Garbato

———- Forwarded message ———-
From: PETA
Date: Fri, Oct 17, 2008 at 10:09 AM
Subject: Juicy Couture Adopts Fur-Free Policy!

PETA has had a cooperative relationship with Liz Claiborne Inc. for many years. Through our work together, the company has made—and continues to make—many great strides to reduce the suffering of animals who are used and abused in the clothing industry.

We would like to share an exciting development that has resulted from our discussions with Liz Claiborne Inc.: Juicy Couture—a high-end clothing company owned by Liz Claiborne Inc.—has now adopted a permanent fur-free policy. While Juicy Couture is still selling some fur items that were stocked before this policy was adopted, it has assured us that no new fur items will be procured and that as soon as the current stock of items has gone, the company will be completely fur-free.

We applaud Liz Claiborne and Juicy Couture for making this move, which will spare animals from suffering all the torment and abuse inherent in fur production.

Unfortunately, some companies continue to sell fur despite the fact that new evidence of horrific cruelty is exposed year after year. PETA Asia-Pacific’s recent undercover investigation in the Shandong region of China, for instance, produced video footage of rabbits who kicked and screamed as they were slaughtered. Another investigation into rabbit fur farms in France showed similar cruelty.

We need you to speak out and let the world know that it is never OK for any company to sell fur. Please let your voice be heard by urging these holdouts to go fur-free once and for all!


After watching PETA’s shocking new exposé of the rabbit-fur industry you’ll understand how urgent your voice is needed! Please contact Armani immediately and forward the video on to everyone you know!

Donna Karan

Donna Karan’s top competitors have made fur-free commitments, and it’s past time for her to do the same. Please urge Donna Karan to discontinue the sale of all fur items immediately.

Online shoe retailer prides itself on good customer service, but no compassionate shopper wants to buy from a company that promotes the awful cruelty of the fur industry. Please demand that Zappos institutes a permanent fur-free policy today.

Canada Goose

Canada Goose, an outerwear retailer, knows about the suffering that goes into every fur-trimmed garment, but the company continues to contribute to it by using fur. Please ask Canada Goose to remove fur from their collections permanently!

Please also add PETA’s recent exposé of rabbit fur farms to your social networking pages or personal Web site to show friends and family why they should never wear fur.

With constant vigilance and your continued support, we will see a completely fur-free shopping season. Thank you for contacting the companies above and for helping make the world safer for fur-bearing animals.


Erin Edwards
Activist Liaison
info [at]

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