SHARK: Keep the pressure on Coca-Cola

April 3rd, 2009 9:38 am by Kelly Garbato

Update, 5/11/09:

In an email dated May 5, 2009, SHARK updates us on its campaign against Coke:

Coca-Cola’s Feeling the Heat

Keep Pressuring Coke About Sponsoring Animal Abuse

Thank you to everyone who has contacted Coke about its sponsorship of rodeo animal abuse. We appreciate all the responses you have been sending us from the Company.

Under intense pressure the Company is now issuing yet another form letter response. In bold is the relevant change.

Thank you for contacting The Coca-Cola Company, Mrs. Hunter. We appreciate the opportunity to respond.

Like you, The Coca-Cola Company cares about the welfare of animals and supports their proper treatment. That is why the Company and our U.S. bottling will not sponsor events or attractions that feature animals unless the event organizers have policies and procedures in place to support the humane treatment of animals and provide ready access to quality veterinary care to protect the animals’ health and safety. Additionally, the Company’s trademarks may not be used to promote an event or an attraction that violates local, state or national laws or is contrary to the Company’s policy and guidelines.

We hope we have addressed your concerns. If you have questions or comments in the future, feel free to contact us again.

Tom Barber
Industry and Consumer Affairs
The Coca-Cola Company

Coke has a policy in effect that says:

“The Coca-Cola Company does not endorse or condone any practice of cruelty to animals, and the Company does not sponsor or promote events where there is a risk of physical harm to animals.”

Clearly, rodeos violate that policy.

They should have no presence in rodeos.

No matter how many times you have already contacted Coke, please contact them again. We have to remind them of their policy, and we have to keep discrediting their claims and exposing them. It is your calls, letters and e-mails that has them dancing around this issue.

Please let them know that you will not buy their products until they stop supporting animal abuse and will encourage others to do the same.

What You Can Do:

You can help the animals by sharing your thoughts about Coke’s insensitivity with the company’s CEO and President:

Muhtar Kent
President and CEO
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA 30301
Phone: 770-989-3000
Toll Free: (800) 438-2653 (Get-Coke)

Please also send a separate letter to the same address to the Board of Directors at Coca-Cola.

Email Coke on their web form by clicking here.

Email Coca-Cola’s Corporate Responsibility Review directly at crreview [at] na.ko.com

Please forward any response you may receive from Coke to us at info [at] sharkonline.org, so we can keep track of what corporate lie(s) they are handing out at any given moment.

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Excerpted from the latest edition of SHARK’s enewsletter:

SHARK wants to give a giant Thank You to everyone who took the time to contact Coca-Cola. We know that our letters and phone calls are having an effect. Coca-Cola is responding to our emails by sticking to their ridiculous story that they don’t support rodeo, but bizarrely, they then go into a lengthy defense of rodeo. We believe that this shows that Coca-Cola is feeling the pressure.

We are going to ask you to call Coke again and keep calling Coke this year until they withdraw their support of animal abuse and cruelty. A message needs to be sent to the corporate sponsors of animal cruelty that sponsoring animal cruelty will not be tolerated. PLEASE CONTACT Coca-Cola again or if you haven’t told them how you feel yet, please do so today! We need your support on this issue.

We also have one correction to make: E. Neville Isdell’s proper title is Chairman of the Board and Coca-Cola’s CEO is Muhtar Kent.

Please crosspost to everyone you know and to other organizations.

For more information visit: CokeCruelty.com

Contact Coke Today!

Call Toll Free (800) 438-2653 (GET-COKE)

Email Coke on their web form by clicking here: http://www.thecoca-colacompany.com/contactus/cokefeedback/index.html

Email Coca-Cola’s Corporate Responsibility Review directly at crreview[at] na.ko.com

Snail Mail:
Muhtar Kent, President & CEO
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA 30301-1734

E. Neville Isdell, Chairman of the Board
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA 30301-1734

Please also send a separate letter to the same address to the Board of Directors at Coca-Cola.

Please forward any response you may receive from Coke to us at info [at] sharkonline.org, so we can keep track of what corporate lie(s) they are handing out at any given moment.

SHARK offers proof of Coke’s rodeo love on their website, including this banner from the 2007 CFD Rodeo.

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If you’re going to endorse cruelty, the least you can do is have the backbone to stand behind your decision. If it’s such a PR nightmare that you’ve got to deny the sponsorship, then here’s an idea – withdraw your support!

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One Response to “SHARK: Keep the pressure on Coca-Cola”

  1. SHARK is holding Coke responsible for animal cruelty; are you? » V for Vegan: easyVegan.info Says:

    […] Here’s SHARK’s latest alert; you can read previous alerts here. […]

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