Are Fast-Food Companies Marketing to Your Child at School?

April 7th, 2009 9:32 pm by Kelly Garbato

Photo via equality – and is part of an excellent set on Flickr demonstrating how children are socialized into speciesism: Speciesist infancy / Infancia especista .

Are Fast-Food Companies Marketing to Your Child at School?

The Cancer Project wants to know:

Are fast-food companies using your child’s time in school as another opportunity to market unhealthy foods? If so, we want to hear about it.

A 2005 review by the Institute of Medicine of the National Academies concluded that food marketing influences children’s food preferences, consumption, and health. In 2006, they concluded that food marketing was a contributor to childhood obesity in the United States. One in three children is currently overweight, one in seven is obese. These rates have doubled in children and tripled in adolescents in the last 20 years. An overweight 4-year-old is 20 percent more likely to become an obese adult—an overweight teen, 80 percent—increasing chances of obesity-related diseases such as heart disease, type 2 diabetes, hypertension, and some forms of cancer.

The food and beverage industry in the United States views children as a major market force. Some companies even use in-school marketing to reach this vulnerable “target market.” The Pizza Hut BOOK IT! Program, for example, rewards student readers with a free Personal Pan Pizza. Several years ago, community outrage ended a program in which McDonald’s gave students in one Florida school district Happy Meals in exchange for good grades or good attendance.

If you are aware of this type of marketing program in your child’s school, please send details to me at info [at] cancerproject.org. Thank you for your help!

Best regards,

Krista L. Haynes, R.D., L.D.
Staff Dietitian

P.S. If possible, please send samples to:

Krista L. Haynes, R.D., L.D.
Staff Dietitian
The Cancer Project
5100 Wisconsin Ave., N.W., Ste. 400
Washington, DC 20016

This is yet another example of intersections; in this case, the megatheocorporatocracy selectively targets a captive, vulnerable audience – i.e., schoolchildren – in order to brainwash them into consuming – nay, craving – cheap, unhealthy and addictive foods. “Foods” which, not-so-coincidentally, usually incorporate the dismembered body parts and/or secretions of previously living animals. Oftentimes, underfunded schools are forced to submit and allow these death paddlers on campus – against their better judgment – with a bribe of some sort. Because simply donating the funds to a school in need would just be…charitable. Blecht.

Consequently, children suffer, animals suffer, society suffers – and the megatheocorporatocracy profits, hand over fist.

Thus, while the Cancer Project probably isn’t acting with the well-being of non-human animals in mind, this is still a cause we should get behind. So parents (grandparents, aunts, uncles, cousins, concerned friends, etc.), keep an eye out for fast food marketing geared towards your yung’uns, and send your examples to the Cancer Project.

——————

Tagged:

Be Sociable, Share!

Filed under , , , , , ,

Leave a Reply