Some time ago – we’re talking two years plus – I started a series on this blog called “Consuming Women.” My intention was to highlight examples of advertising campaigns in which the consumption of “meat” is likened to the consumption of women, usually by depicting women as obviously edible foodstuffs. My own personal Pornography of Meat, if you will.
Because I’m a scatterbrain and tend to bite off more than I can chew, I never got past post #2 in the series. Which is a shame – but, luckily, one that’s easily remedied!
For now, let’s start simple and return to the series’ roots: woman-as-fish. Classy.
For those who can’t view the image, the ad depicts a woman – a mermaid – lounging seductively on a table in what appears to be a fancy restaurant. Our mermaiden is surrounded by spoons, forks and knives, all of which will presumably be used to murder, dismember and eat her. And did I mention that she’s totally succulent and mouth-watering, in more ways than one?
In addition to reducing both women and fish to consumable commodities, something to be bought, sold and eaten, this ad for The Seafood International Market and Restaurant also draws upon a fairly popular gendered insult, in which women’s lady bits are likened to fish.
To be fair, I should note that the restaurant in question is located in Singapore; perhaps their slang differs in this regard. Would any international readers care to weigh in?
Tagged: animals animal rights animal welfare intersections parallel oppressions the pornography of meat carol j. adams animals and women speciesism sexism misogyny advertisement ad meat sex flickr photo seafood The Seafood International Market and Restaurant Singapore mermaid