Sexy Meat, No. 1

April 15th, 2009 11:07 am by Kelly Garbato

Apropos my reintroduction of the “consuming women” series last week, I decided to create a second series of similar images I like to call “sexy meat.”

“Sexy meat” is a sort of hybrid of “consuming women” and “suicide food.” Whereas the “consuming women” series features women who are posed to resemble “meat” (or other consumable animal products), “sexy meat” is just that – “meat” that’s been sexed up, usually in a traditionally “feminine” manner (women, of course, being the sex class). Oftentimes, this “sexy meat” is flirtatious in appearance, seemingly beckoning the audience to devour her, hence the “suicide food” angle.

Possibly, the two types of images are so closely related – each is essentially an inverse of the other – that they might be grouped together, but I chose to tease out the differences for maximum visual impact.

The first series of photos I’d like to share is a collection of three adverts for Rachachuros Seasoning. Each ad features an animal corpse, arranged in a pornorific pose for the camera (i.e., the male gaze), a concept which is reinforced by the product’s tag line, “The Temptation of Taste”:

Rachachuros Seasoning - Chicken

Rachachuros Seasoning - Duck

Rachachuros Seasoning - Pig

From top to bottom, we have a chicken, a duck and a pig. Each corpse has been stripped of its hair and feathers and/or skinned, and then roasted. Brown, humanoid eyes are garishly Photoshopped onto all three animal corpses. Each animal strikes a sexy pose for the consumer: the chicken is crouched down on all fours, her ass tilted obscenely in the air; the duck sits up on her knees, chest thrust forward, arms/wings behind her head for maximum perkiness; and the pig lounges back on one elbow, legs splayed open suggestively. Of the three, only the pig’s pose leaves open the question of her/his gender, while the manner in which the chicken and duck are posed are obviously “feminine” and extra-pornified.

By displaying “meat” – once-living animals, now dead and dismembered corpses – as sex objects, the advertiser links sex with death (sex = meat = death). This meme also serves to further objectify and exploit non-human animals: previously treated like edible commodities, their suffering is now sexualized and made into a joke – a joke cracked at the expense of women. Already members of the sex class, women too are further degraded, transformed into edible corpses.

Both the misogyny and speciesism displayed in these ads are equally problematic – just as women are not “meat,” neither are non-human animals. Or, put another way, all animals, men and women included, are comprised of fat and muscle tissue; technically, we’re all “meat.” Non-human animals are no “meatier” than us – only speciesism (complete with anthropocentric criteria for moral consideration) makes it so.

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17 Responses to “Sexy Meat, No. 1”

  1. Vegan Says:

    By far and away, the most nauseating images I’ve seen all year. You are right on – please keep up the great work!

  2. M of the Maritimes Says:

    This is downright disturbing. I have no words. I though that the Suicide Food blog had some pretty messed up stuff, but it’s nothing compared to this.

  3. Danica Says:

    What’s really sad to me is that I would have just shrugged these images off a few years ago. It would have made me uncomfortable, but not outraged me. At this point in my life, it really upsets and disgusts me. Those pictures are just vile.

  4. Kelly G. Says:

    Thanks for the comments, everyone. These are probably the worst examples I’ve seen, but then again, I wouldn’t be surprised if someone developed a campaign that depicts pornified animal corpses actually engaging in sexual acts. Necrophilia, it’s only a matter of time. Sigh.

  5. ARPhilo Says:

    This is supposed tomake me want to eat animals?

    Creeeeeepy. This actually made me nauseated. And I can watch human autopsies or surgeries without thinking twice.

  6. Ben Says:

    We did cover the loathesome Rachachuros ads:

    Check it out.

  7. Kelly G. Says:

    Thanks for the heads-up, Ben, I must have missed it!

  8. easyVegan.info » Blog Archive » Rachachuros Seasoning, Redux: Zombie Cannibal “Meat”! Says:

    […] a follow-up to last week’s Sexy Meat post, I bring you another series of advertisements for Rachachuros […]

  9. Allyeen Cohen Says:

    I am so outraged by the items that I have seen here that I threw up twice last night. I used to be an anorexic and this has started me again. I saw these images last week and now I am going back to therapy. It just disgusts me to know that these little animals spirits are crying while looking at their horrifeid bodies. I am so angry that I am almost crying. All I want is for all the animals in the world to be able to have a safe home. I read a book br Dr. Williams Rudolph June-Davis that said animals didn’t even eat each other before humans started killing them needlessly. It’s like the majestic buffalo dying in the prairie, if a hunter shot him then it was for nothing, his spirit won’t ever make it to the other side. I am starting a petition to the president, who I hear only eats meat sometimes. Please everyone when I give the call allow me to help in animal justice, to end these terrible crimes against our furry and feathered friends. I need 10,000 names at least so please everyone be prepared. Plus anyone in the Northern areas of San Fransisco on October the 24th we are having an evening gala for the protection of animal rights. It is a costume party and everyone is encouraged to dress as their favorite animal or activist, I am going as a manatee. It is from 6:30 to 3 a.m. at the Jeff Bridges Art Center. There will be lots of food and fun animals for us all to cuddle. Please I want to strengthen my friendship with all of you. We are sisters all of us one and coming down on us is the male evil hunter america. Women for Animals Unite!

  10. Sexy Meat, No. 4: Portrait of the meat as a sex pot. » V for Vegan: easyVegan.info Says:

    […] not sure whether these advertisements for Martini Bitter are more or less disturbing than those for Rachachuros and McCormick seasonings or the DIY tutorial for making bikini-clad […]

  11. Iklan- iklan yang (terlihat) sexy – 18+ « Small Idea Blog Says:

    […] Iklan Rachachuros Seasoning: Temptation of taste, link […]

  12. White Castle: Now with edible porcine strippers! (1983 vintage) » V for Vegan: easyVegan.info Says:

    […] hard to know how I should classify this one: Sexy Meat or Consuming Women – or both? Is the “stripper” really an honest-to-goodness pig, […]

  13. Becky Says:

    Hope no one comes up with the idea that my tomatoe screams (silently & unheard) when I cut it.
    As for the anorexic man hater …. it’s probably your karma thats causing you to run to the toilet and empty out.
    I’d say you need to change therapists, if all it took was 3 images to make you revert back to your skinny ways. Sounds like your using this as an excuse to act out. Shame on you ….

  14. Her milkshake brings all the boys to Carls. » V for Vegan: easyVegan.info Says:

    […] here (albeit a humorous one), but the commercial doesn’t quite seem to fit into the “sexy meat” category. Except, maybe it does: most humans, upon looking at a cow, see nothing but a plate […]

  15. Lucy Says:

    Allyeen- its great that you’re vegan but you just sound like a fruitloop-not helping the case at all.

  16. Kelly Garbato Says:

    And ableism helps how, Lucy? As a fellow “fruitloop,” I can tell you that dismissing someone as crazy isn’t cool.

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