Rachachuros Seasoning, Redux: Zombie Cannibal "Meat"!

April 21st, 2009 11:01 am by Kelly Garbato

As a follow-up to last week’s Sexy Meat post, I bring you another series of advertisements for Rachachuros Seasoning.

(Courtesy of Ben at Suicide Food, who covered these ads last year. Timely, I am not.)

Rachachuros Seasoning - Chicken 2

Rachachuros Seasoning - Duck 2

Rachachuros Seasoning - Fish 2

While these animal corpses aren’t sexed up, they’re fairly disturbing nonetheless. From top to bottom, we have a chicken, a duck and a fish, each splayed out on a gleaming white platter. The birds are stretched out on their backs, while the fish lays on his side. Each of the three animal corpses – which have already been “cleaned,” skinned and/or cooked – have apparently come back to life, only to rip a bite-sized chunk of flesh out of their own bodies.

That’s right, folks: Zombie Cannibal Meat!

As we gaze upon these sad, sorry, half-dead/half-living animals, the tissue that they have torn from their own bodies still dangles grotesquely from their mouths. I suppose this imagery is supposed to elicit pangs of…hunger? yearning? blood lust?…among the meat-eaters in the audience? Your guess is as good as mine.

Though it’s a tough call, I think I find the sexy meat ads even more offensive, since they involve the objectification of women and non-human animals, as well as the equation of sex with “meat,” i.e., animal corpses (and thus violence and death). But still, this shit is pretty detestable, too. So much so that I’m beginning to think I should include trigger warnings at the top of these posts.

Either way, I can only hope that Zombie Cannibal Meat isn’t yet a meme, because the thought of running series of such ads makes my body queasy with compassion upset. This vegan can only handle so much carnivorous crazy.

Which leads me to wonder: presumably, Rachachuros Seasoning (like many seasonings) is a garnish that can be added to plant-based dishes as easily as meat-based ones. So why on earth do so may companies actively alienate vegetarians and vegans, i.e. potential customers, with such horrendous imagery? Perhaps Rachachuros doesn’t make any vegan seasonings, but that still leaves open the question of vegetarians, not to mention regular ol’ meat-eaters who frown upon images of violence, cannibalism, animal porn and the like. WTF, Rachachuros?

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3 Responses to “Rachachuros Seasoning, Redux: Zombie Cannibal "Meat"!”

  1. peace Says:

    Is this an American company? I’ve never seen these ads, and I don’t know any omni who would find this appetizing.

  2. Kelly Garbato Says:

    Hmmm, I can’t tell for sure, but I don’t think so. According to Ads of the World, the advertising agency responsible for the ad is based in Bangkok.

  3. Kelly Garbato Says:

    Errr, I should say that Far East DDB is responsible for the “sexy” (ew!) Rachachuros ads – but it’s safe to assume that the same agency did each, given the similarity in appearance and style.

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