As a follow-up to last week’s Sexy Meat post, I bring you another series of advertisements for Rachachuros Seasoning.

(Courtesy of Ben at Suicide Food, who covered these ads last year. Timely, I am not.)

While these animal corpses aren’t sexed up, they’re fairly disturbing nonetheless. From top to bottom, we have a chicken, a duck and a fish, each splayed out on a gleaming white platter. The birds are stretched out on their backs, while the fish lays on his side. Each of the three animal corpses – which have already been “cleaned,” skinned and/or cooked – have apparently come back to life, only to rip a bite-sized chunk of flesh out of their own bodies.

That’s right, folks: Zombie Cannibal Meat!

As we gaze upon these sad, sorry, half-dead/half-living animals, the tissue that they have torn from their own bodies still dangles grotesquely from their mouths. I suppose this imagery is supposed to elicit pangs of…hunger? yearning? blood lust?…among the meat-eaters in the audience? Your guess is as good as mine.

Though it’s a tough call, I think I find the sexy meat ads even more offensive, since they involve the objectification of women and non-human animals, as well as the equation of sex with “meat,” i.e., animal corpses (and thus violence and death). But still, this shit is pretty detestable, too. So much so that I’m beginning to think I should include trigger warnings at the top of these posts.

Either way, I can only hope that Zombie Cannibal Meat isn’t yet a meme, because the thought of running series of such ads makes my body queasy with compassion upset. This vegan can only handle so much carnivorous crazy.

Which leads me to wonder: presumably, Rachachuros Seasoning (like many seasonings) is a garnish that can be added to plant-based dishes as easily as meat-based ones. So why on earth do so may companies actively alienate vegetarians and vegans, i.e. potential customers, with such horrendous imagery? Perhaps Rachachuros doesn’t make any vegan seasonings, but that still leaves open the question of vegetarians, not to mention regular ol’ meat-eaters who frown upon images of violence, cannibalism, animal porn and the like. WTF, Rachachuros?

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Tagged: animals animal rights animal welfare intersections parallel oppressions the pornography of meat carol j. adams animals and women speciesism sexism misogyny advertisement ad meat sex flickr photo sexy meat pornified Rachachuros Seasoning chicken duck pig porn sexy suicide food marketing photo blogging zombie cannibal

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This entry was posted on Tuesday, April 21st, 2009 at 11:01 am and is filed under Marketing, Photo Blogging, Speciesist Ads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.