The Colbert Bump (Now with Tofurky!)

May 25th, 2009 11:41 am by Kelly Garbato

At the risk of making this blog a shrine to Dr. Stephen T. Colbert, DFA, allow me to follow up yesterday’s otherworldly thought experiment with yet another clip from The Colbert Report.

Last month, Colbert interviewed Kanishk Tharoor, son of “Friend of the Show” Shashi Tharoor, who was at the time running for an MP spot in India’s General Elections.

Stephen endorsed Tharoor the elder thusly:

Colbert: Now, your dad, Friend of the Show Shashi Tharoor, is running for position as an MP in Kerala, correct? OK, let’s move his numbers right now. I can’t endorse in this country, but I can in India. I hereby endorse Shashi Tharoor. He will put a chicken in every pot. Or – at least – at least – a chicken in every tandoor.

Tharoor: I’m afraid he’s not going to do anything of the sort. He – like me – is a vegetarian. So it’s not very likely that he’s going to do anything like that.

Colbert: Then he’ll put a vegetable korma in…whatever you wish to eat it out of.

At the time, I noted:

What’s so beautiful about this brief exchange is how Tharoor so casually dismantles Colbert’s preconceptions about Indian dietary preferences. Like most Americans, probably, Colbert “naturally” assumes that people the world over do things the American way – or aspire to, anyway – including slaughtering sentient beings by the billions for no reason other than convenience and selfishness. Even though, at +/- 30%, India has “the highest rate of vegetarians for any country worldwide,” Colbert just assumes that Indians want nothing more than plates filled to overflowing with animal corpses. As Tharoor points out, not so much. Colbert normally strikes me as someone who does his research (or has his writers and interns do his research), which makes this particular flub all the more interesting.

A few readers noted that “a chicken in every tandoor” is a play on the political slogan “a chicken in every pot,” a point not lost on me (though I suppose I could have conveyed it better in the post). Even so, I argued, since Stephen was spinning the phrase in order to make it more relevant to Indian culture, he could have spun it further: instead of “a chicken in every tandoor,” “a pound of tofu in every tandoor.” Given India’s high rate of vegetarianism, ‘twould be the odd politician who promises to put animal flesh on the plate of every Indian, methinks.

Anyhow, Stephen offered an update on Thursday’s show; despite steep odds, Shashi Tharoor

defeated his nearest CPI rival P. Ramachandran Nair by a margin of around 100,000 votes when the results were announced on 16 May, 2009.

Tharoor’s victory, of course, being due in no small part to The Colbert Bump.
 

 
During the segment, Stephen replayed his endorsement of Tharoor:

I hereby endorse Shashi Tharoor. He will put a chicken in every pot. Or – at least – at least – a chicken in every tandoor.

which he interrupted thusly:

Of course, since many of his constituents are vegetarian, he could promise a Tofurky in every tandoorky.

I feel like a totally deranged egotist in saying this, but…could that possibly have been directed at me?! Does one of The Colbert Report writers frequent my humble blog?! ZOMG, could it be the Sonic guy?!

Nah, I don’t think so, either. Either way, I love it.

Bonus AR goodness:

[Stephen, on Tharoor’s candidacy:] I was so excited to have a horse in the Indian Parliamentary race. Especially since this one was so much better than my pick for the Preakness, “Headed for Alpo.”

Is it just me, or has there been an uptick in disparaging, anti-horse racing / horse meat jokes on tv as of late?

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Videos included in this post:

The Colbert Report – Thursday, May 21, 2009 – Naan-Partisan
Stephen calls Shashi Tharoor to congratulate him on getting the Colbert Bump. (04:01)

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One Response to “The Colbert Bump (Now with Tofurky!)”

  1. Your moment of Zen. » V for Vegan: easyVegan.info Says:

    […] Stephen announces Tharoor’s victory, this time with a vegetarian option. […]

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