"Aussie club to race hotties like horses" *

September 29th, 2010 12:14 pm by Kelly Garbato

Bayer Rintal - Whore

In this completely unrelated advertisement for Bayer Rintal, a stereotypically “slutty” looking woman – a sex worker, perhaps? – clings to a horse’s back. Though she seems to be nibbling on his (her?) neck, the horse remains unperturbed; calmly, he continues to nom on a field of green grass. A logo for Bayer Rintal sits in the lower left-hand corner of the image; to the far right, a green star burst on which is superimposed the ad’s copy: “Eliminates all kind of Parasites.”

Hmmm. Not-so-curiously, I find myself wishing that I’d followed my initial impulse to decorate this post with a fuzzy cute goat photo instead…
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Presented without commentary:

Aussie horse club to race women in bikinis

An Australian horse racing club will lock bikini-clad women in barrier stalls and run them down the racecourse as part of a controversial new novelty event, the Gold Coast Bulletin reported Tuesday.

The Gold Coast Turf Club in the state of Queensland launched the event, which is planned to become an annual fixture at the club’s first race meeting of the summer season.

Some believe this will take the popular tourist destination to a new tacky low. In a Gold Coast Bulletin poll, 39 percent of respondents said the gimmick was degrading — while 61 percent disagreed.

Up to 150 women, who must wear bikinis and running shoes, will compete through a knockout system for a first prize of AU$5,000 (US$4,800).

The event was copied from America’s famed Hollywood Park racecourse, which holds a similar event annually.

Turf Club chief executive Grant Sheather acknowledged some may see the event as degrading, but said it would be done in “good taste.”

”When people say ‘Gold Coast’ you think of beach, you think of girls and you think of bikinis; it’s a marketing ploy to build racing,” he said.

I wonder: if a participant trips and breaks a leg, will she be put down?

* A notice under the byline states that the article was updated on September 28, but no update is noted in the actual body of the article. Methinks it was the title of the article that was “updated” – changed, that is, from “Aussie club to race hotties like horses” (which is what appeared on FB when I shared the link) to the tamer (and arguably less accurate à la its misogyny) “Aussie horse club to race women in bikinis.” In either case, IBTK.

h/t, Katrina Fox

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2 Responses to “"Aussie club to race hotties like horses" *”

  1. Shannon (Vegan Burnout) Says:

    Ugh. IBTK, indeed. I’d seen it mentioned elsewhere, but just…avoided it. What else is there to say?

    Also, major ad fail, Bayer Rintal.

  2. Kelly Garbato Says:

    fwiw, the other “parasites” in Bayer Rintal’s ad series are prisoners and drug lords. Drugs lords (and pimps!), yes; sex workers and (mostly) addicts, no.

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