"PETA is about as feminist as it gets."
Monday, February 28th, 2011
Over the weekend, PETA’s Bruce Friedrich was the featured guest on ARZone’s weekly live guest chat. (You can find a full chat transcript here.) While the primary focus was on veganism and welfare reforms, a few participants dared question PETA’s feminist cred – specifically vis à vis its sexual objectification of women – with, ahem, interesting results. Case in point: Friedrich’s assertion that “PETA is about as feminist as it gets.”
My initial instinct, of course, was to pen a 10,000 word, line-by-line rebuttal of Friedrich’s statements, but just the thought damn near gave me an aneurysm. So not worth the stress! Instead, I decided to pop the vegan maraschino cherry on my Anti-Feminist Vegetarian Bingo card.
The game? It’s on like Donkey Kong, bitches!*
Anti-Feminist Vegetarian Bingo: Bruce Friedrich/ARZone Live Chat ed.
FYI: A plain-text version of this card, complete with links to refutations and debunkings, is available here.
——————————
SO CLOSE! We were SO CLOSE to scoring a big fat sexist bingo! Next time, maybe. Probably. Most definitely.
Anyway, let’s take a look at of some of the “feminist” nuggets Friedrich dropped during the chat. The “hits” are labeled with the appropriate square; the non-hits, to be incorporated into v.2!
Square B-1: “Sex sells.”
Regarding our use of sex in our campaigns:
[...]
2) Sex sells and isn’t offensive to most people. That’s the super-brief reply to that question.
Oh, the old “sex sells” cliché! Such a classic, that one.
99.9% of the time, when people say that “sex sells,” what they really mean is that women’s sexualized, dehumanized, objectified, dismembered, and all-around pornified bodies sell. Or, put more succinctly: “sexism sells.”
Speaking of GQ magazine’s recent Glee spread, Anita Sarkeesian of Feminist Frequency breaks down the difference between “erotic or sexual images, stories, and video of people engaging in healthy sexual lives and experiences” and “the patriarchal objectification and sexualization of womens’ bodies.” (Transcript here.)
The images in which PETA trades don’t commonly involve healthy depictions of female agency and sexuality, but rather women posed and performing for the male gaze; usually invisible or implied, but sometimes – as with PETA’s 2011 soft-core porno/Super Bowl ad, which is discussed in more detail later on in the chat – fully present, leering, sneering and degrading. Almost all of PETA’s naked women ads are suggestive of mainstream pornography, what with their emphasis on thin, white, conventionally attractive models, bent and contorted into submissive postures, vulnerable, vacant, and ready for a good fuckin’. Bonus points for faux lesbianism for het male enjoyment!
Over the weekend, PETA’s Bruce Friedrich was the featured guest on ARZone’s weekly live guest chat. (You can find a full chat transcript here.) While the primary focus was on veganism and welfare reforms, a few participants dared question PETA’s feminist cred – specifically vis à vis its sexual objectification of women – with, ahem, interesting results. Case in point: Friedrich’s assertion that “PETA is about as feminist as it gets.”
My initial instinct, of course, was to pen a 10,000 word, line-by-line rebuttal of Friedrich’s statements, but just the thought damn near gave me an aneurysm. So not worth the stress! Instead, I decided to pop the vegan maraschino cherry on my Anti-Feminist Vegetarian Bingo card.
The game? It’s on like Donkey Kong, bitches!*
Anti-Feminist Vegetarian Bingo: Bruce Friedrich/ARZone Live Chat ed.
FYI: A plain-text version of this card, complete with links to refutations and debunkings, is available here.
——————————
SO CLOSE! We were SO CLOSE to scoring a big fat sexist bingo! Next time, maybe. Probably. Most definitely.
Anyway, let’s take a look at of some of the “feminist” nuggets Friedrich dropped during the chat. The “hits” are labeled with the appropriate square; the non-hits, to be incorporated into v.2!
Square B-1: “Sex sells.”
Regarding our use of sex in our campaigns:
[...]
2) Sex sells and isn’t offensive to most people. That’s the super-brief reply to that question.
Oh, the old “sex sells” cliché! Such a classic, that one.
99.9% of the time, when people say that “sex sells,” what they really mean is that women’s sexualized, dehumanized, objectified, dismembered, and all-around pornified bodies sell. Or, put more succinctly: “sexism sells.”
Speaking of GQ magazine’s recent Glee spread, Anita Sarkeesian of Feminist Frequency breaks down the difference between “erotic or sexual images, stories, and video of people engaging in healthy sexual lives and experiences” and “the patriarchal objectification and sexualization of womens’ bodies.” (Transcript here.)
The images in which PETA trades don’t commonly involve healthy depictions of female agency and sexuality, but rather women posed and performing for the male gaze; usually invisible or implied, but sometimes – as with PETA’s 2011 soft-core porno/Super Bowl ad, which is discussed in more detail later on in the chat – fully present, leering, sneering and degrading. Almost all of PETA’s naked women ads are suggestive of mainstream pornography, what with their emphasis on thin, white, conventionally attractive models, bent and contorted into submissive postures, vulnerable, vacant, and ready for a good fuckin’. Bonus points for faux lesbianism for het male enjoyment!
















