Trigger warning for violent imagery, some of which involves female nudity, under the jump.**

A subsidiary of the department store Beymen, blender bills itself as a “concept store.” (Caution: meat-loving hipsters ahead!) The “concept” (scare quotes because the whole concept of a concept store is way too fucking pretentious for this thrift store shopper to stand), as you may have already surmised, involves the pairing of fashion with misogyny, the conflation of sex and violence, and the linkage of women and nonhuman animals: consumable objects, unite!

With several locations in Istanbul and Ankara, Turkey, blender doesn’t just sell clothing and assorted shiny baubles; oh no! Nor are body dysmorphia and low self-esteem its only wares. Ever the hipster-catering douchebags, each blender store is also home to a butcher shop! Because nothing accents a $500 white angora scarf quite like ghastly blood smear stain. (No, really!)

Curiously, blender attempts to sell its audience on this concept by treating at least half of them like pieces of meat, too!

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Don’t fear, Ms. Kaylee is here! lol dog sez, “wonder beyatch – be hear 2 smash ur kyriarchy, mkay?” She brought her Wonder Woman undies, but she’ll need to borrow a hammer. You got a problem with that, human?
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Last November, I penned a brief letter to the editors of VegNews, in which I questioned Rory Freedman’s casual use of the term “fur hag” – “hag” being a sexist, ageist and lookist slur. (VegNews subscribers can read the exact quote in context in Freedman’s column, “Prison or Bust,” which appeared in the December 2009 issue.) Fast-forward several months; my letter was published, albeit with several edits, in the March+April 2010 issue.

Not surprisingly – given the popularity of the term, as well as PETA’s “fur hag” campaigns – some readers disagreed with my comments, including Annie Hartnett of change.org‘s newly-rebranded Animals blog. (Many thanks to Marji of Animal Place for bringing the post to my attention!) In Are Animal Lovers Sexist?, Hartnett argues that, ahem, attacking women for their femaleness is not sexist because most fur-wearers are women.

While I have previously deconstructed the term “fur hag” – as well as the campaigns’ associated imagery – what follows is a line-by-line response to Hartnett’s piece. Rather than rehash points that I’ve made elsewhere, however, I’ll use this as an opportunity to build upon my previous argument. If you haven’t already, please go read last January’s On “fur hags” and “fucking bitches.” before continuing on; doubly so if you’re surfing on over here from change.org. (Also related, and referenced in passing below: ARA PSAs: Women, Men and Fur and ARA PSAs: Attack of the Killer Cosmetics.) (1)

Before we begin, though, I’d like to reprint my letter, as Hartnett did not/would not do so, even upon request.

Here is the original letter, in its entirety:

As a vegan feminist, I’m increasingly disturbed by the number of animal advocates who are willing to engage in sexism (and other “isms”) in the course of their advocacy – “for the animals,” of course (as if women are not sentient beings as well). Take, for example, Rory Freedman’s use of the term “fur hag” to describe those who wear fur (“Prison or Bust,” December 2009 issue). “Hag” – a gendered slur that is synonymous with “witch” – literally means “an ugly old woman.” While fur-wearers may indeed be ugly on the inside, a person’s gender, age and physical appearance say nothing of her character. If Ms. Freedman – or any other animal advocate – feels the need to resort to insults, please keep them “ism”-free. “Jerk,” “loser,” “asshat”: all convey a point – without further marginalizing already-marginalized groups of animals, human or non.

Kelly Garbato
Kearney, MO 64060

kelly.garbato [at] gmail.com

www.easyvegan.info

By the way, I wrote a lengthy piece on the term “fur hag” last year, wherein I expound upon the sexist, ageist and sizeist nature of the phrase in much greater detail than is possible in 250 words or less. Additionally, I employ PETA’s associated “fur hag” campaign imagery to further illustrate my point. You can read the post in its entirety at bit.ly/vl8sB

Seriously, tho’, enough with the misogyny!

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Update, 1/14/10:

In the comments, Helen points out that all three animals – (pussy)cat, beaver and chicken (errr, rooster; read: cock) are euphemisms for female and male genitalia. I know, so obvious! How on earth did I miss it!? Especially when I caught the significance of the beaver! Clearly, I’ve been off my game lately.

Anyhow, it’s my feeling that these gendered/speciesist slurs actually make the whole ad campaign that much more distasteful. While the targeting of men in addition to women might help to level the playing field, gender-wise (well, as much as it can be in a culture that disproportionately values women’s physical appearance and beauty – however it is defined – as opposed to men), we’re still faced with the exploitation and mockery of three nonhuman animals in order to sell…waxing products. Add to this the fact that the animals were specifically chosen for their correspondence to sexual slang, and…yeah. Ick, all around.

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One part “sexy meat,” one part zoo porn, with a little child sexploitation thrown in for good measure, these ads for Queen Bee Waxing are all kinds of creepy, no matter which way you slice ‘em. (Not that I’m suggesting that you should slice them! They’re animals, not deli “meat”!)

Queen Bee Waxing operates a Salon & Spa in Culver City, California. Its services include tanning, mani/pedis, facials, eyelash extensions (!), and all manner of body waxing: full leg, half leg, eyebrows, full arm, half arm, back, chest, underarms, lip, genitals, anus – wherever your body generates unsightly hair, the friendly “waxologists” of QB will be there, ripping it violently from its roots.

One caveat: some forms of waxing will cost you extra if you’re a gross, hairy cave-dude. For reals! (Don’t you just love how they assume that all men are hairier than all women? In point o’ facts, my Italian ass just so happens to grow lusher body hair than my husband’s Irish one.)

To illustrate just how childishly smooth QB can strip your bits, they’ve demonstrated their mad skills on unsuspecting animals! (Not for reals – I’m guessing/hoping that the animals below have suffered these indignities in a digital sense only.)

From top to bottom, we have a cat, a beaver [insert obligatory joke re: women's genitals here] and a chicken. Each of them stand stark naked, seemingly bewildered by their own baldness.

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When first I spotted this series of ads from Fur Free Alliance on Ads of the World, my mind immediately perceived the naked, brutalized human form as “female.” (Because, hey, isn’t it always?) “Ah, great, another hot, sexy, naked dead ‘chick’ getting all hot and sexy and naked and dead ‘for the animals.’ Just what we need!” So you can imagine my surprise, upon closer inspection, at finding a naked dude showing some abused skin for a pro-animal cause. A reversal of gender roles – hot damn!

In case you can’t view the images, here we have a series of three ads, each of which shows a naked, white male being hunted and tormented by a gleeful fox – who is obviously another human, most likely also male, decked out in a fox outfit, all mascot-like.

In the first ad, the human victim appears in the background; he’s sprawled unconscious on the ground, most likely dead, his naughty bits obscured by a strategically placed tree trunk. The fox stands off to the human’s left and in the foreground, legs spread shoulder-width apart, arms raised triumphantly. In his (her?) right hand/paw, the fox holds a gun. Most likely Mr./Ms. Fox went hunting, and “bagged” a human. (It’s worth noting that this slang – “bagged” – can be applied to sexual “conquests” as well bloodsports. Sex and violence, sex and death.) The caption reads, “Fox like this doesn’t exist.” (Fur Free Alliance is an international anti-fur organization; its website, which is in English, is “operated on behalf of the Fur Free Alliance by the Humane Society of the United States.” So while the caption appears to be broken English, I can’t tell whether this is intentional or not.)

The next ad in the series shows the fox, still toting a gun in his right hand, dragging the now-conscious man through the underbrush. Again, the man is stark naked, this time with a pile of leaves (or is that a bush?) covering his groin. With his left hand, the man is trying to grab onto a tree; with his left, he reaches toward the fox, as if imploring him for mercy. “How does it feel?” the caption demands.

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———- Forwarded message ———-
From: Kinship Circle – info [at] kinshipcircle.org
Date: Mon, Jun 29, 2009 at 10:59 PM
Subject: Part 1/ UPDATES: APR – JUN 2009

KINSHIP CIRCLE PRIMARY / PERMISSION TO CROSSPOST

VICTORIES * SETBACKS * PROGRESS

PART 1: APRIL – JUNE 2009 / KINSHIP CIRCLE UPDATES

1. Pig Abusers At Hormel Supplier Get 1-2 Year Probation
2. Bureaucrats Reach No Decision On Whaling
3. Lax Officials Knew Travis The Chimp Might Attack
4. Kitten Killer’s Accomplice Is Now Charged Too
5. Pet Food Poisoners Plead Guilty And Face Jail Time
6. Foie Gras Producer On Trial For Cruelty
7. Atlanta Falcons Bid Michael Vick A Permanent Farewell
8. “Change” Doesn’t Look Much Different Under Obama
9. California Spay/Neuter Law Passes Senate, Moves To Assembly
10. Groups Sue Salazar In Effort To Save Delisted Wolves
11. Way To Go SAEN! Research Industry Meltdown
12. Cheyenne Frontier Rodeo Bans Video Instead Of Abuse
13. California Bullfight Busts Continue; Humane Officer Assaulted
14. Repression Of Austrian Animal Activists Worsens

PART 2: KC UPDATES / APRIL – JUNE 2009
RESEND PART #2 TO ME: info [at] kinshipcircle.org

15. HSUS And Michael Vick Team Up To Fight Dogfighting?
16. Armed To Kill In National Parks: Guns Allowed
17. Maine Is 6th State To Ban Cruel Confinement Crates
18. NC Pro-Gas Chamber Bill Gets A “No” Vote
19. USDA Cites New Iberia Primate Lab For Violations
20. U.S. Senate Passes Resolution Against Canada Sealing
21. Canadian Sealers Lose Biggest Customer — EUROPE!
22. EU Votes To Let Most Primate Research Continue
23. Karley’s Sociopath Killer Ordered To Stand Trial
24. Horse Slaughterhouses Now Legal In Montana
25. Michigan Pound Gives R&R Research The Boot
26. Big Surprise: Swine Flu, Born On U.S. Factory Farms
27. Los Angeles DA Drops Charges Against Dog Dragger
28. Obama Accepts Breeder Dog As Gift For Daughters

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———- Forwarded message ———-
From: Kinship Circle – info [at] kinshipcircle.org
Date: Mon, Mar 2, 2009 at 1:59 PM
Subject: Greyhounds, Fur, Rodeo Shock, Cats Skinned… [Friends Of Kinship Circle]

FRIENDS OF KINSHIP CIRCLE / PERMISSION TO CROSSPOST

friendsofkinshipcircle.wordpress.com/

* KINSHIP CIRCLE DOES NOT WRITE OR RESEARCH THESE ALERTS.
* WE ARE NOT RESPONSIBLE FOR THE VALIDITY OF FRIENDS OF KC ALERTS.
* CONTACT ALERT WRITERS. PLEASE DO NOT HIT REPLY. We will not respond.

1. Trouble For Greyhounds in South Africa
2. Jamaica Wants Greyhound Races Too
3. Jason Wu Puts Aside Fur, For Now
4. Tucson Rodeo Shocks Horses
5. Guandong – Cats Skinned And Boiled Alive
6. Fight Horse Slaughter State By State
7. Prosecute Bird Killers In Florida
8. Ask For End To NYC Horse Carriages
9. World Laboratory Animal Liberation Week

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———- Forwarded message ———-
From: Kinship Circle – kinshipcircle [at] accessus.net
Date: Jan 6, 2009 9:54 PM
Subject: ACT/ Broken Promises: Armani Returns To Fur

KINSHIP CIRCLE PRIMARY / Permission To Crosspost As Written

1/6/09: Broken Promises – Armani Returns To Fur
FOR A FORMATTED LETTER (WORD DOC), EMAIL: kinshipcircle [at] accessus.net
Easily modify letter. Copy/paste it into an email or print letter to fax or mail.

LEFT: Rabbit at factory fur farm

www.furfreeshopping.com/press.php?p=1203&more=1

RIGHT: Mink in the wild, Rick Lechevia, flickr.com.jpg

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———- Forwarded message ———-
From: Kinship Circle – kinshipcircle [at] accessus.net
Date: Dec 24, 2008 12:08 AM
Subject: Part 1/ UPDATES: OCT-DEC 2008

KINSHIP CIRCLE PRIMARY – PERMISSION TO CROSS-POST

PART 1: OCT – DEC 2008 / KINSHIP CIRCLE UPDATES
YEAR END WRAP UP – Victories * Setbacks * Progress For Animals

www.kinshipcircle.org/updates/

PART 1: KC UPDATES / OCT – DEC 2008

1. Donna Karan Announces Fur-Free 2009 Lines
2. Dragged Pit Bull Is Healing And Soon Adoptable
3. Cat Killing Boyfriend Walks Free
4. Records Show Big Industry Planned AETA All Along
5. Obama Picks: The Good & The Not So Good
6. L.A. Assistant Fire Chief Charged In Karley’s Killing
7. Netherlands Ban Products Made Of Cape Fur Seals
8. Prempro Maker, Wyeth, Pays For Fake Articles
9. Report On Hallmark/Westland Downer Scandal
10. Eddie Lama’s Oasis Sanctuary Closes
11. Michael Vick: Early Release & Back To NFL?

PART 2: KC UPDATES / OCT – DEC 2008
RESEND PART #2 TO ME: kinshipcircle [at] accessus.net

12. Hero’s Plan To Save Wild Horses Moves Forward
13. Until Export Is Banned, More Horses Killed
14. Rodeo “Horse Tripping” Outlawed In Phoenix
15. Houston: Biggest Dogfight Bust In U.S. History
16. Activists Vow To Overturn Navy’s Use Of Sonar
17. Oxford Univ. Lab To Use Thousands Of Animals
18. Prop 2 Passes For Calif. Farmed Animals
19. EU Proposal To Ban Great Apes In Experiments
20. Ringling Bros. Big Fat Federal Lawsuit
21. Alaska Whales: 1 vs. Gov. Sarah Palin: 0

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———- Forwarded message ———-
From: PETA
Date: Fri, Oct 17, 2008 at 10:09 AM
Subject: Juicy Couture Adopts Fur-Free Policy!

PETA has had a cooperative relationship with Liz Claiborne Inc. for many years. Through our work together, the company has made—and continues to make—many great strides to reduce the suffering of animals who are used and abused in the clothing industry.

We would like to share an exciting development that has resulted from our discussions with Liz Claiborne Inc.: Juicy Couture—a high-end clothing company owned by Liz Claiborne Inc.—has now adopted a permanent fur-free policy. While Juicy Couture is still selling some fur items that were stocked before this policy was adopted, it has assured us that no new fur items will be procured and that as soon as the current stock of items has gone, the company will be completely fur-free.

We applaud Liz Claiborne and Juicy Couture for making this move, which will spare animals from suffering all the torment and abuse inherent in fur production.

Unfortunately, some companies continue to sell fur despite the fact that new evidence of horrific cruelty is exposed year after year. PETA Asia-Pacific’s recent undercover investigation in the Shandong region of China, for instance, produced video footage of rabbits who kicked and screamed as they were slaughtered. Another investigation into rabbit fur farms in France showed similar cruelty.

We need you to speak out and let the world know that it is never OK for any company to sell fur. Please let your voice be heard by urging these holdouts to go fur-free once and for all!

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This video has been making the rounds, but I thought I might post it here anyhow, as an example of a PETA ad campaign that I quite like. It’s brutal, truthful, powerful and moving. It addresses the animal, human and environmental casualties of leather and fur “production.” It does so without pornifying women or men, without relying on ageist or sizeist slurs, and does not single out a particular culture for their use of animal skins. It calls out speciesism without engaging in another “ism” while doing so. It’s evidence that PETA, with all its faults, is a varied organization that can (sometimes!) produce engaging campaigns. After all, a little props when they do get it right would be nice, no? Positive reinforcement, yes?

And yet…I have yet to see “Whose Skin Are You In?” featured on a non-veg*n blog as of this writing. Just, you know, making a note. *shrug*

You can sign the fur-free pledge and order “Fake for the Animals’ Sake” stickers here.

(Crossposted from.)

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Tagged: animals animal rights animal welfare action alerts peta people for the ethical treatment of animals fur leather video whose skin are you in