On Carnism: Why Do We Love Dogs, Eat Pigs, and Wear Cows ?
Monday, March 1st, 2010
Recently, I had the pleasure of reviewing Melanie Joy’s Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism (2010) though the website Basil & Spice. As a former psychology major and vegan of five years (and vegetarian for eight years on top of that), Carnism is right up my alley. Dr. Joy, a social psychologist and animal advocate, deconstructs our “meat culture,” identifying a number of key defense mechanisms that shield Westerners from an uncomfortable reality: how can we claim to “love” and “care for” nonhuman animals, yet enslave, torture, slaughter, dismember, process and consume them to the tune of tens of billions* per year? The answer lies in our carnistic system.
Carnism 101
Carnism, Joy posits, is the invisible belief system (or ideology) that underlies our unthinking consumption of “meat.” We have so internalized this behavior – “meat”-eating – that we do not even recognize it as a choice, but rather blindly accept it as a normal and necessary way of life; “meat” consumption is “just the way it is.” Carnism is the logical counterpart to vegetarianism: just as one can decide not to eat meat, so too is meat-eating a choice. And yet, while the terms “vegetarianism” and “veganism” are part of common parlance, we have no such word for “carnism.” Because the ideology that supports “meat” consumption remains unnamed, it’s seen as something natural, inevitable, existing outside of a belief system. Or it’s not seen at all – it’s invisible. We can avoid thinking about it because we lack the tools (words) with which to talk about it. In naming, there is power. Words matter.
This is, I think, is Carnism’s greatest strength. With the introduction of one simple, short word, Joy gives us a tool with which to single out our “meat” culture for criticism and critique. “Carnism” unveils the choices behind the curtain – choices which are so incongruous with our innate sense of compassion, Joy argues, that we must go to great lengths to defend these choices from scrutiny. At a macro level, this is called psychic numbing: “we disconnect, mentally and emotionally, from our experience; we ‘numb’ ourselves. [...] Psychic numbing is adaptive, or beneficial, when it helps us to cope with violence. But it becomes maladaptive, or destructive, when it is used to enable violence.”
On both an individual and institutional level, we engage in a number of defense mechanisms that help us to achieve psychic numbing:
Recently, I had the pleasure of reviewing Melanie Joy’s Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism (2010) though the website Basil & Spice. As a former psychology major and vegan of five years (and vegetarian for eight years on top of that), Carnism is right up my alley. Dr. Joy, a social psychologist and animal advocate, deconstructs our “meat culture,” identifying a number of key defense mechanisms that shield Westerners from an uncomfortable reality: how can we claim to “love” and “care for” nonhuman animals, yet enslave, torture, slaughter, dismember, process and consume them to the tune of tens of billions* per year? The answer lies in our carnistic system.
Carnism 101
Carnism, Joy posits, is the invisible belief system (or ideology) that underlies our unthinking consumption of “meat.” We have so internalized this behavior – “meat”-eating – that we do not even recognize it as a choice, but rather blindly accept it as a normal and necessary way of life; “meat” consumption is “just the way it is.” Carnism is the logical counterpart to vegetarianism: just as one can decide not to eat meat, so too is meat-eating a choice. And yet, while the terms “vegetarianism” and “veganism” are part of common parlance, we have no such word for “carnism.” Because the ideology that supports “meat” consumption remains unnamed, it’s seen as something natural, inevitable, existing outside of a belief system. Or it’s not seen at all – it’s invisible. We can avoid thinking about it because we lack the tools (words) with which to talk about it. In naming, there is power. Words matter.
This is, I think, is Carnism’s greatest strength. With the introduction of one simple, short word, Joy gives us a tool with which to single out our “meat” culture for criticism and critique. “Carnism” unveils the choices behind the curtain – choices which are so incongruous with our innate sense of compassion, Joy argues, that we must go to great lengths to defend these choices from scrutiny. At a macro level, this is called psychic numbing: “we disconnect, mentally and emotionally, from our experience; we ‘numb’ ourselves. [...] Psychic numbing is adaptive, or beneficial, when it helps us to cope with violence. But it becomes maladaptive, or destructive, when it is used to enable violence.”
On both an individual and institutional level, we engage in a number of defense mechanisms that help us to achieve psychic numbing:













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