Category: Speciesist Ads

Consuming Women, No. 6: blender? He hardly knew her!*

Monday, March 14th, 2011

Trigger warning for violent imagery, some of which involves female nudity, under the jump.**

A subsidiary of the department store Beymen, blender bills itself as a “concept store.” (Caution: meat-loving hipsters ahead!) The “concept” (scare quotes because the whole concept of a concept store is way too fucking pretentious for this thrift store shopper to stand), as you may have already surmised, involves the pairing of fashion with misogyny, the conflation of sex and violence, and the linkage of women and nonhuman animals: consumable objects, unite!

With several locations in Istanbul and Ankara, Turkey, blender doesn’t just sell clothing and assorted shiny baubles; oh no! Nor are body dysmorphia and low self-esteem its only wares. Ever the hipster-catering douchebags, each blender store is also home to a butcher shop! Because nothing accents a $500 white angora scarf quite like ghastly blood smear stain. (No, really!)

Curiously, blender attempts to sell its audience on this concept by treating at least half of them like pieces of meat, too!

(More below the fold…)

more randomness: food, needs, food needs, dairy/rape, dennis kucinich & dogs

Sunday, August 15th, 2010
  • After a nearly six month hiatus, I have a new post up at Animal Rights & AntiOppression! In an interview with humane educator Zoe Weil, we look at the connections between our treatment of nonhuman animals, the earth, and one another, and explore humane education as the bridge between seemingly disparate social justice movements – and the solution to our many (many!) human-made ills.

    Check it: “The World Becomes What You Teach”: An Interview With Humane Educator Zoe Weil

  • Based on Maslow’s hierarchy of needs (psych101 students, represent!), Ellyn Satter developed a corresponding hierarchy of food needs, arguing that one cannot “choose” to consume healthy products unless one’s more basic needs – such as having enough food to eat, having acceptable food, and having reliable, ongoing access to food – are already met.

    Satter's Hierarchy of Food Needs

    Satter’s Hierarchy of Food Needs:
    Bottom to top, the six needs are as follows: Enough food; Acceptable food; Reliable, ongoing access to food; Good-tasting food; Novel food; and Instrumental food.

    The choice to consume vegan food (vs. the necessity of consuming vegan food) seems to rest at the apex of Satter’s hierarchy, and as such, can only be made “when all underlying needs are consistently satisfied”: “The person functioning at the apex of Satter’s Hierarchy of Food Needs reliably gets enough to eat of rewarding food and has food acceptance skills that are good enough to allow him or her to eat a variety of food. That person is thus in a position to consider choosing food for instrumental reasons: to achieve a desired physical, cognitive, or spiritual outcome. This description is analogous to Maslow’s concept of self actualization.”
    ——————————

    While this hierarchy is primarily being discussed in relation to our consumption (or lack thereof) of nutritious, healthy food, i.e.:

    The graphic suggests that getting enough food to eat is the most important thing to people. Having food be acceptable (e.g., not rotten, something you are not allergic to) comes second. Once those two things are in place, people hope for reliable access to food and only then do they begin to worry about taste. If people have enough, acceptable, reliable, good-tasting food, then they seek out novel food experiences and begin to make choices as to what to eat for instrumental purposes (e.g., number of calories, nutritional balance).

    As Michelle at The Fat Nutritionist writes, sometimes when a person chooses to eat nutritionally deficient or fattening foods, it is not because they are “stupid, ignorant, lazy, or just a bad, bad person who loves bad, bad food.” Sometimes, it’s “because other needs come first.” (Source: Sociological Images)

    it’s equally applicable to veganism and vegan foods: obstacles such as hunger, poverty, food insecurity, lack of access to food, etc., severely constrict people’s ability to choose a vegan diet, on multiple levels (e.g., individual, community, population). As long as we’re serious about creating a vegan world, we must address these human inequities as well. (That, and it’s the right thing to do.)

    Check out the Food Empowerment Project for more.

  • (More below the fold…)

    Why not just liberate the fucking farm, hmmm?

    Friday, July 9th, 2010

    Butch Dog Food Ad - Full of Meat

    An ad for Butch dog food, in two parts. The panel on the left shows neatly wrapped sausage, over which is superimposed the following text: “I’m as guilty as the next girl of licking the odd bone. But believe me, there’s no substitute for being stuffed full of meat.” In the right panel sits a small pug, an expectantly eager look on her face. Just in case her gender isn’t readily apparent, the ad is dripping in pink.

    Writing about the life and death of porn star Stephen Hill – perhaps most famous for his role as Barack Obama in Palin: Erection 2008 – in Salon, journalist Susannah Breslin bemoans the fate of male porn actors, or “mopes”:

    If porn is a joke — and, particularly these days, it most assuredly is — male porn stars are its punch line. Reams of text have been written about how porn supposedly victimizes the women who work in this branch of the sex trade, but inside the straight porn industry, it’s the female performers who have the greater power, higher status and bigger paycheck. [...] So-called woodsmen are paid significantly less than their female counterparts, for their efforts are treated like props on the movie sets where they perform near Herculean sex acts of which most men can only dream [...] and more often than not end up as decapitated, frantically thrusting tubes of meat in this industry’s final product. Due to the hardcore nature of the porn business and the toll it takes upon all its workers, the porn industry functions as a meat grinder for the human condition, and men are its offal. They may score bragging rights as professional cocksmen, but the reality is these are the working stiffs of a business that has virtually no interest in the men it employs and all the interest in the world in the women with whom its movies are forever preoccupied.

    Just two paragraphs previous, Breslin described a visit to the set of a porn film, circa Valentine’s Day 2001:

    From the outside, it’s one more stucco building on a suburban street in the San Fernando Valley. Inside, some 90 men have congregated to masturbate on a young woman for the making of an adult movie called “American Bukkake 13.”

    Sabrina Jade, who has long, reddish brown hair and emerald green, catlike eyes, is seated on a towel in the middle of the floor. A plastic cone has been duct-taped around her neck like a funnel, or an Edwardian collar. Jim Powers, the director, came up with the idea when he saw a dog wearing a similar apparatus around its neck after a visit to the vet.

    (Links and emphasis mine.)

    Um, yeah. If men are “tubes of meat,” women are the farmed animals who are force-fed the least desirable pieces of their murdered and dismembered cousins. Forced into carnism and/or cannibalism; at once “meat” and “meat-eater.” Enslaved, caged, tortured. Right up until the time when they’re hoisted into the air, hung upside-down by a hook through the thigh, and left to die, throats slit, bleeding out. In the meantime, maybe some randomly passing slaughterhouse worker decides to jerk off into the dying animal’s eyes. Just so he knows, in that 30 seconds, that it’s not he at the bottom of the shitpile, nosiree.

    Maybe, maybe not.

    And that’s all I’ll say about that.*

    (More below the fold…)

    Reclaiming the F-Word, Expanding the V-Word

    Friday, June 11th, 2010

    I can’t see the point in women being equal to men if men are not equal to each other. *

    Yes!

    And also:

    I can’t see the point in nonhuman animals being equal to humans if humans are not equal to each other.

    Think about it.

    Redtape Shoes and Apparels - Fishtank

    (More below the fold…)

    If you fuckin’ with this bitch then you betta’ be paid.*

    Sunday, April 18th, 2010

    Mars, Inc. wants you to know that a bitch is a bitch is a bitch – and, whether she be digging for gold or for bones, that bitch ain’t shit.

    Mars Petfood Frolic - Pool

    Mars Petfood Frolic - Hotel

    Mars Petfood Frolic - Limo

    (More below the fold…)

    On Queen Bees and Featherless Chickens

    Thursday, January 7th, 2010

    Update, 1/14/10:

    In the comments, Helen points out that all three animals – (pussy)cat, beaver and chicken (errr, rooster; read: cock) are euphemisms for female and male genitalia. I know, so obvious! How on earth did I miss it!? Especially when I caught the significance of the beaver! Clearly, I’ve been off my game lately.

    Anyhow, it’s my feeling that these gendered/speciesist slurs actually make the whole ad campaign that much more distasteful. While the targeting of men in addition to women might help to level the playing field, gender-wise (well, as much as it can be in a culture that disproportionately values women’s physical appearance and beauty – however it is defined – as opposed to men), we’re still faced with the exploitation and mockery of three nonhuman animals in order to sell…waxing products. Add to this the fact that the animals were specifically chosen for their correspondence to sexual slang, and…yeah. Ick, all around.

    —————

    One part “sexy meat,” one part zoo porn, with a little child sexploitation thrown in for good measure, these ads for Queen Bee Waxing are all kinds of creepy, no matter which way you slice ‘em. (Not that I’m suggesting that you should slice them! They’re animals, not deli “meat”!)

    Queen Bee Waxing operates a Salon & Spa in Culver City, California. Its services include tanning, mani/pedis, facials, eyelash extensions (!), and all manner of body waxing: full leg, half leg, eyebrows, full arm, half arm, back, chest, underarms, lip, genitals, anus – wherever your body generates unsightly hair, the friendly “waxologists” of QB will be there, ripping it violently from its roots.

    One caveat: some forms of waxing will cost you extra if you’re a gross, hairy cave-dude. For reals! (Don’t you just love how they assume that all men are hairier than all women? In point o’ facts, my Italian ass just so happens to grow lusher body hair than my husband’s Irish one.)

    To illustrate just how childishly smooth QB can strip your bits, they’ve demonstrated their mad skills on unsuspecting animals! (Not for reals – I’m guessing/hoping that the animals below have suffered these indignities in a digital sense only.)

    From top to bottom, we have a cat, a beaver [insert obligatory joke re: women's genitals here] and a chicken. Each of them stand stark naked, seemingly bewildered by their own baldness.

    Queen Bee Waxing - Cat

    (More below the fold…)

    Sexy Meat, No. 4: Portrait of the meat as a sex pot.

    Monday, December 28th, 2009

    Update, 2/8/10: These lovely ladies are now shaking their meaty bits on Suicide Food!

    Update, 1/7/10: In the comments, Cara pointed out that the cow isn’t in leaning on a bar counter as I first thought, but into a car window. She is indeed a prostitute – a “street walker,” if you will – picking up a john (that would be us, the viewer!). In this context, I think it likely that all three “food” animals are dressed as prostitutes from different decades: the ’80s, the ’50s, and the ’20s, maybe?

    Just when I thought it couldn’t possibly get any worse.

    —————–

    To date, all of the advertisements involving “sexy meat” that I’ve dissected have depicted, literally, “meat” – i.e., dead meat. While this conflation of sex with death and violence is incredibly disturbing, the advertisers’ motives for doing so are obvious: clearly, they want us to think not of the living, sentient beings these corpses used to be, but of the delicious, succulent foodstuffs that they have been processed into. Objectified, the animals are things to be bought, sold and consumed. Worse still, they are absent referents – invisible, erased beings whom we aren’t meant to consider at all.

    In this context, I’m not sure whether these advertisements for Martini Bitter are more or less disturbing than those for Rachachuros and McCormick seasonings or the DIY tutorial for making bikini-clad turkeys.

    Each image depicts a living “food” animal dressed to look like an “easy” woman.

    From top to bottom, we have:

    Martini Bitter - Beef

    “Beef”: In a smoky, hazy (read: seedy) bar or night club, a cow leans suggestively on the counter, as if to order a drink or “pick up” the man standing next to her – that is, the man behind the camera (hello, male gaze!). Her hoofs – which, somewhat suggestively, resemble the tips of two penises* – are crossed loosely at the wrists (ankles?). She’s white, with a full head of flowing white hair. However, the lighting in the bar casts a soft pink hue on her fur.

    We know that the cow is a “she” because her body has all the trappings of femininity: she wears a tight blue dress, complete with cleavage and plunging neckline (instead of multiple udders, the cow has been enhanced with two D-cups!); her outfit is accessorized with multiple necklaces and bracelets; and she carries a pink purse slung over one shoulder. (In fact, her garish pink purse doesn’t quite obscure the subtle curve of her ass; you can spot it, hiding in the shadows – if you dare!) The cow wears makeup, too: a hint of pink eyeshadow and lipstick. Sadly, the makeup might be the most tasteful aspect of this “artwork”!

    All in all, the “beef” ad has a very ’80s feel about it. Possibly the cow is just a “loose,” liberated women, looking for a one-night stand; or perhaps she’s a (*ahem*) “working girl.” Either way, the viewer is meant to understand that she (*gasp*) enjoys sex – and quite a bit of it, at that.

    (More below the fold…)

    And what if I love dogs, yoga and yogurt?

    Monday, August 24th, 2009

    The recent spate of probiotic/fiber-filled yogurt commercials is starting to make me loathe yogurt – even the vegan kind. And I freaking adore cherry and lemon Whole Soy!

    These dairy-based offenses have become so frequent that even Sarah Haskins – who has poked fun at yogurt ads not once, but twice – cannot keep up with all the stupid.

    First, we have this uber-obnoxious ad from Fiber One:

    In case you can’t view the video, here’s the gist: A thin, blonde, WASP-y looking woman – who, incidentally, appears to have stepped straight out of the ’80s – runs into a friend at a Fiber One sample station, located outside the supermarket’s exit. Our fair WASP is dressed head-to-toe in oversized accessories: softball-sized “pearl” earrings and necklace; a bracelet that might have been fashioned out of a mug from Central Perk; huge, Pee Wee Herman sunglasses; a purse the size of a backpack; a heart-shaped pendant nearly as big as her head. And…a large dog. A Great Dane, perhaps?

    The large accessories are supposed to make her body look smaller and thinner when viewed next to their comical monstrosity. Why resort to such crazy antics, the commercial suggests, when you can just go on a semi-liquid Fiber One yogurt diet and slurp your way to an eating disorder?

    Aside from the emphasis on thinness (incidentally, neither of the two women are what you’d call “fat,” yet the need for dieting is not questioned, but reinforced), there’s some pretty casual and nefarious speciesism at play here. The dog is likened to an object, a fashion accessory, a tool of sorts; something to be disposed of when no longer needed. He’s not treated as someone, but something. Earrings, necklace, bracelet, sunglasses, purse, pendant, dog: one of these things is not like the other.

    The disposal of “pets,” by the by, is a pretty serious problem. Perhaps this commercial might seem like a harmless joke – but try explaining the punch line to the three to four millions cats and dogs killed in U.S. shelters each year.

    Thankfully, the next offender isn’t speciesist, rather, it’s just plain stupid.

    (More below the fold…)

    In which Ben Mayo Boddie busts Hardee’s creamy sweet balls.

    Wednesday, August 5th, 2009

    Via Kelsey Wallace at Bitch blogs (whose title works just as well as my own, to wit, Hardee’s: No One Wants You to Dip Your Balls in It) comes news of Hardee’s/Carl’s Jr.’s latest ad campaign, Hardee’s Biscuit Holes, which the company describes thusly:

    Man-on-the-street survey asks for new names for Hardee’s Biscuit Holes. Wait until you see what they come up with! Got a better name? Tell us at www.NameOurHoles.com and star in your own commercial.

    To the extent that it focuses on male anatomy, this commercial is a welcome relief from the company’s traditional, misogynist fare:
     


     
    Naturally, there’s a bit of a conflict here: are the biscuit holes to be taken literally or figuratively? As in, are they holes (read: assholes; cue: fears of anal and/or “gay” sex) or balls (bis-ticles, hehehe)? The former is potentially homophobic and thus not-so-funny, while the latter is, well, long overdue. Hardee’s has been exploiting the bodies of women to sell cruelty-laden products for going on a decade or more, and it’s about time the dudes got their due. (In a fun and lighthearted way, I mean; I’d rather no animal bodies be shamed, objectified, or exploited in any manner, thankyouverymuch.)

    But that’s not to suggest that the Biscuit Holes campaign evens the scoreboard. As I told my husband, the “misandry” will only begin to rival the misogyny* once Hardee’s starts lacing its commercials with gratuitous close-ups of bouncing, disembodied balls being dunked into coffee mugs or casting hairy-chested, mankini-wearing men in its softcore necrophilic fetish ads – for the sex, not the funny. So far, Hardee’s is all talk, no (live) action.

    Given Hardee’s long (long!) history of exploiting women to hawk their wares, Ben Mayo Boddie’s objection to the Biscuit Holes campaign – and, as best I can tell, only to the Biscuit Holes campaign – is all kinds of offensive:

    The Rocky Mount, N.C., franchisee of Hardee’s restaurants, the company’s largest franchisee, is blasting the burger chain’s newest advertising campaign and says it will not place the spots in any of the markets in which it operates eateries.

    In a letter responding to complaints from the Parents Television Council, Ben Mayo Boddie, chairman of franchisee Boddie-Noell Enterprises, states: “Thank you for your recent letter complaining about the biscuit hole advertising. I agree with you 100 percent. Why in heavens name does Hardee’s Food Systems and Mendelsohn Zien Advertising want to put Hardee’s in a category that diminishes not only the product but the brand itself?”

    (More below the fold…)

    I love Felipe in the summer…in heels, and with a Boca Burger, too.

    Tuesday, August 4th, 2009

    Again, the feminist blogospheres have already spoken re: this saucy (the puns, I’m full of ‘em!) Carl’s Jr. Western Bacon Cheeseburger commercial starring Top Chef Padma Lakshmi. But I’ve yet to see a vegan feminist response, so here we go.

    (A word of warning: I’ve embedded seven – yes, seven! – videos below. While I don’t expect y’all to watch the uber-exploitative extended cuts, the other five are must sees.)

     


     

    The commercial shows a scantily-clad (hiked skirt, plunging neckline, push-up bra) Padma strolling through an open air market, eying the fresh fruits and veggies with approval. The soundtrack is sensual, jazzy, worldly; the lyrics “’round the world” repeat on a loop. The viewer feels as though Padma could be anywhere: Istanbul, Paris, Barcelona.

    And then, the voice over: “I’ve always had a love affair with food. I think I’ve tasted every flavor imaginable.”

    Padma, seemingly arriving at her destination, plops down at the foot of an urban stoop, the distinctive white Carl’s Jr. bag in one hand. Suddenly, the atmosphere is very American – NYC, to be exact – and unappealingly so (read: inescapable American fast food chains).

    Anyhow, Padma plops down, feet placed wide apart, so that the audience is treated to an almost-upskirt shot. Apparently we’re voyeurs now. (I didn’t sign up for this! I just wanted to watch 30 Rock in peace, dammit!)

    “But there’s something about Western Bacon.”

    Padma pulls a ridiculously large burger from her sack, and thrusts it into her mouth. She yanks a strip of “bacon” out from under the bun, and dangle-drops it into her mouth, all sexy-like. Probably Carl’s Jr. would like all the het dudes watching to imagine that she’s fellating it. The bacon. A pig corpse. Shudder.

    “It reminds me of being in high school…”

    Inexplicably, Padma hikes the skirt of her dress up to mid-thigh at this point. While, um, still scarfing the burger with her other hand. Sweet jeebus, who does that!?

    “…sneaking out before dinner to savor that sweet, spicy sauce…”

    Cue gratuitous tit shot.

    Somewhat fortuitously (yeah right!), the aforementioned sweet and spicy sauce is now beginning to drip from the burger, down Padma’s hand and wrist. Naturally, she licks it off with an extended tongue – the likes of which I’ve only seen on my dog-kids, while attempting to dislodge peanut butter from the roofs of their mouths.

    (More below the fold…)

    In which Burger King whips out its Manwich.

    Sunday, August 2nd, 2009

    This ad for Burger King’s new (?) BK “Super Seven Incher” sandwich has been making the rounds – and, as usual, I’m way late to the party – but I simply have to blog it anyhow. It’s about as close as you can get to pornography without necessitating a little black bar for safe viewing.

    BK Super Seven Incher

    The ad depicts a woman – or her disembodied head, rather – in side profile. Her mouth, outlined in bright, fire engine red lipstick, is opened wide, ready to fellate gobble devour eat consume a massive sandwich. The “Super Seven Incher” consists of a “beef patty” garnished with onions, cheese, steak sauce – and what looks to be a heaping serving of mayonnaise. (Unless that’s the steak sauce? But isn’t steak sauce brown? WTF do I know, I’m a vegan!) As other bloggers have pointed out, the mayo resembles male ejaculate; doubly so when considered in context.

    Phallic/blow job imagery abounds: the woman looks as though she could be kneeling, and the sandwich is coming straight at her, directly perpendicular to her head. Though no one appears to be holding the sandwich, it floats in the air nonetheless. (As if standing erect – like, um, a penis!) Clearly, she’s not feeding herself, but is being fed – force-fed, possibly, judging from the look on her face. Her expression is so vacant that she kind of resembles a RealDoll.

    The “fine print,” courtesy of Mother Jones: “Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.”

    Desire. Yearn. Long. Juicy. Mind-blowing. Nope, nothing sexual there.

    Typically speaking, in ads wherein sex is equated with “meat” (and thus violence and death), women are depicted as the “meat,” and men the consumers. Upon first glance, this BK ad seems to break with tradition – the “meat” here is a stand-in for a penis, so technically the man is the “meat,” and the woman, the consumer.

    However, I think there’s an important difference between the two scenarios: when women are likened to “meat” (or, likewise, when “meat” is sexualized), it’s to turn them into objects for male consumption. In this vein, (the consumption of) “meat” is oftentimes associated with masculinity – and the “meat”-as-penis theme seems a natural extension of this meme. After all, what’s more masculine than the male sex organ? Even though the man in this ad sports the “meat,” he’s not objectified, nor does he exist for someone else’s gaze; that’s his partner’s role. Rather than being a consumable object, the (implied) man in this ad is aggressive and powerful, on the receiving end of a (non-consensual?) blow job. He may be the “meat,” but she’s still the (sex) object.

    (More below the fold…)

    Sexy Meat, No. 2: Flirty Fish & Beefy Chicken

    Thursday, July 9th, 2009

    Updated, 11/18/09: Ben @ Suicide Food has an absolutely pornirific take on McCormick’s sexy fish centerfold.

    It’s been a few months in the making, but here’s entry No. 2 in the “Sexy Meat” series. This set of advertisements from McCormick is unique in that it features explicitly female and male “meat.”

    Let’s start with the female, who is represented by a flirtatious fish (again with the fish, oy vey!).

    McCormick - Fish

    The ad above features an obviously female fish: she has oversized, cartoonish eyes; long, lush eyelashes (seemingly curled, even); and wispy fins, one of which she touches to her lipsticked, collagen-enhanced lips in a flirtatious gesture. She rests, splayed out, on a platter, as if being presented for your pleasure and consumption. Not as if; exactly like. Her tail is raised in the air, giving the appearance of an arched back (or raised buttocks? It’s hard to tell; she’s a fish, after all!). An anonymous, faceless consumer – also obviously female – hovers above, pouring a stream of McCormick’s mustard on the fish’s head. The scene vaguely resembles a, ahem, money shot.

    Though not relevant to determining her gender, it’s worth noting that the fish’s skin is gruesome in appearance, to say the least. She appears to have grilled or roasted, to the degree that her scales are almost unrecognizable as such; they’re dark tan in color and even bear dark burn marks from the grill. And yet, she seems so happy and…aroused.

    The text reads, “Tu comida se va a poner más buena,” which Google translates into “Your meal will bring more good”…though I’m guessing that’s rough at best.

    (More below the fold…)

    White Castle: Now with edible porcine strippers! (1983 vintage)

    Tuesday, July 7th, 2009

    Vegan Butterfly sent me a link to this detestable White Castle ad a few months ago. I meant to blog about it straight away, but naturally procrastinated. The video has since made its way ’round the interwebs; see, for example, I Blame the Patriarchy and Suicide Food.

    No matter. ‘Tis never too late to deconstruct some Grade A kyriarchical Homer shit. Let’s get started, shall we?
     


     
    In case you can’t view the video, here’s a breakdown.

    Cue the scene: a bevy of skeevy, college age, white dudes sits in a smoky, dimly lit dive, hooting and clamoring expectantly. Onstage, a pig (!?) appears. Our “pig” is clearly a human decked out, head-to-hoof, in a cheap plush pig outfit. But let’s forget about that for a moment. This is one sexy stripper pig. She – we assume the pig is a she, since men are rarely reduced to sex objects – bursts into a sultry dance, thrusting her ass towards the audience, hips grinding to and fro. The camera pans around to two guys – and an animated White Castle paper bag (!?) – sitting at the front table. Miss Piggy shimmies herself onto a strategically placed chair, opening a creepy ole can of Flashdance on our asses. Still dancing, she thrusts a leg into the air, then back down to the floor.

    Suddenly, a flirtatious female voice over:

    “Introducing tempting pulled pork…”

    Here, Piggy reaches for a chain, dangling down from the ceiling – and gives a good yank. Barbecue sauce rains from the sky, covering Piggy (whose back is predictably arched at this point) and splashing the audience, which doesn’t seem to mind a bit.

    “…in barbecue sauce.”

    The audience cheers! Piggy twirls and dances in triumph!

    Cut to shots of murdered, dismembered, processed and cooked pig, i.e., “meat.”

    “Shredded pork in a come-hither barbecue sauce. Sweet. Saucy. Oh so naughty. White Castle – what you crave.”

    The ad ends with a fadeout of the aforementioned white dudes – sitting with a now grease stained White Castle bag – licking barbecue sauce off of themselves and enjoying the “entertainment.” Happy ending, anyone?

    Where to start, where to start?

    (More below the fold…)

    Her milkshake brings all the boys to Carls.

    Wednesday, June 3rd, 2009

    Okay, so this commercial advertising a new line* of “real milk / real ice cram” milk shakes technically comes from Hardee’s, but hells bells, they’re identical franchises (right down to the logo) belonging to the same company. *Shrug* So sue me.
     


     
    The thirty-second spot shows a nondescript white dude – your normal Hardee’s customer, I would assume – “shaking” a “dairy” cow. The idea being, of course, that he’s whipping up the milk inside the cow in order to make a milkshake.

    Or, to put it more succinctly, the cow is but a mere container for the milk inside her. She is a milk container. Nope, no sentience there! (Sound familiar?)

    Of course, one can’t exactly pick up a cow and shake her like a milk carton, so nondescript white dude is instead forced to act out the “shake” on her body, i.e., by kind of shimmying her skin to and fro. Which he does while dancing – not with her, exactly, but on her – to a rap/R&B number. The result being that it looks as though dude is “housing” (or dirty dancing or whatever teh kidz r calling it nowadays; holy Jebus am I getting old) with a cow. It’s all strangely obscene.

    To make matters worse, the short video features at least one gratuitous close-up of the cow’s udders (read: cleavage), and the dancer slaps her on the ass, to boot. And, um, did I mention that said slap is accompanied by the sound of a whip, BDSM style? *shudder*

    But wait! It gets worse! Behold: the techno version!

    (More below the fold…)

    Consuming Women, No. 4: Rustling Up Some T&A

    Tuesday, May 12th, 2009

    I re-discovered the following ad from Rustlers last week while “spring cleaning” some of my online accounts (in this case, You Tube – see all the pretty new playlists?). It’s more than two years old now, but meh – the message is still as relevant as ever, as we shall soon see.

    Rustlers, by the by, is a fast food chain in the UK:

    Rustlers are a range of burgers and hot sandwiches produced by Kepak Convenience Foods, based in Kirkham, Lancashire, England. The parent company, Kepak, is based in Dublin, Ireland. Each product in the range comes packed with a sachet of sauce appropriate for the food. Several products are now also packaged with a slice of processed cheese or a rasher of bacon.

    The focus of the marketing is on the short cooking time and the use of a microwave oven to reheat the food. The brand’s slogan is “0 to Tasty in Seconds”, recently modified from “0 to Tasty in 70 Seconds”.

    This Rustlers commercial is somewhat appropriately titled “Date,” and is available on the You Tube Channel I Love Rustlers.
     


     
    In case you can’t view the video, this particular Rustlers tv commercial shows a semi-nerdy lad* welcoming a fetching young lass into his apartment, seemingly after the couple’s first date together. The woman comes off as a bit disinterested – in more sexist terms, frigid – declining her date’s offer to take her coat with a demur request for a quick cup of coffee. The message is clear: as eager as the young man appears, he’s not getting any action tonight.

    Until, that is, our “hero” breaks out his secret weapon! Under the pretense of making coffee, he pops into the kitchen…which is actually a control room of some sort, outfitted with a keypad and an observation window that looks out onto the living room. As the audience gazes upon the nerd’s date, perched all prim and proper-like on the edge of the couch, nerd-boy excitedly pokes at the keypad’s buttons, which set the couch a-spinning, like a turntable. With one 360-degree rotation of the couch, the date has lost all of her inhibitions – and clothing (save for her black, lacy lingerie…this is family tv, after all). From Liberty University co-ed to FHM cover model in 70 seconds flat.

    Tag line: “If only everything was as quick as Rustlers. (You’re so hot.) Rustlers. Naught to Tasty in 70 Seconds.”

    Cut to another scene, this one of a Rustlers “burger” spinning on a microwave turntable, and then of same nerd-boy hungrily showing down on the prepackaged animal corpse.

    Because women (and female sexuality) are exactly like pieces of “meat” (or rather, they should be): just heat in the microwave for 70 seconds and then enjoy!

    Also worth noting – in half a minute, Rustlers manages to trot out the following tired memes:

    - Women are “tasty,” like morsels of food (in this case, “meat,” or food which was formerly living, sentient beings);

    - Obtaining women’s consent for sexual activity is a huge pain in the ass, and wouldn’t it be awesome if you could just heat those cold bitches up like the pieces of “meat” that they are? (And, along those lines, Foreplay? What’s foreplay?)

    - “Meat” is a form of sex, or sexually arousing;

    - Women are “meat”; attractive women are sexy “meat.”

    Even the company’s name is significant; “Rustlers” is an obvious reference to cattle rustling (in which cattle are the living embodiments of the consumable “meat”), a phrase which means “to steal (livestock, especially cattle).” In the context of Rustler’s “Date” ad, then, the woman also functions as livestock, the nerd-boy, as a cattle rustler/rapist.

    (More below the fold…)

    Rachachuros Seasoning, Redux: Zombie Cannibal "Meat"!

    Tuesday, April 21st, 2009

    As a follow-up to last week’s Sexy Meat post, I bring you another series of advertisements for Rachachuros Seasoning.

    (Courtesy of Ben at Suicide Food, who covered these ads last year. Timely, I am not.)

    Rachachuros Seasoning - Chicken 2

    (More below the fold…)

    Sexy Meat, No. 1

    Wednesday, April 15th, 2009

    Apropos my reintroduction of the “consuming women” series last week, I decided to create a second series of similar images I like to call “sexy meat.”

    “Sexy meat” is a sort of hybrid of “consuming women” and “suicide food.” Whereas the “consuming women” series features women who are posed to resemble “meat” (or other consumable animal products), “sexy meat” is just that – “meat” that’s been sexed up, usually in a traditionally “feminine” manner (women, of course, being the sex class). Oftentimes, this “sexy meat” is flirtatious in appearance, seemingly beckoning the audience to devour her, hence the “suicide food” angle.

    Possibly, the two types of images are so closely related – each is essentially an inverse of the other – that they might be grouped together, but I chose to tease out the differences for maximum visual impact.

    The first series of photos I’d like to share is a collection of three adverts for Rachachuros Seasoning. Each ad features an animal corpse, arranged in a pornorific pose for the camera (i.e., the male gaze), a concept which is reinforced by the product’s tag line, “The Temptation of Taste”:

    Rachachuros Seasoning - Chicken

    (More below the fold…)

    Consuming Women, No. 3

    Thursday, April 9th, 2009

    Some time ago – we’re talking two years plus – I started a series on this blog called “Consuming Women.” My intention was to highlight examples of advertising campaigns in which the consumption of “meat” is likened to the consumption of women, usually by depicting women as obviously edible foodstuffs. My own personal Pornography of Meat, if you will.

    Because I’m a scatterbrain and tend to bite off more than I can chew, I never got past post #2 in the series. Which is a shame – but, luckily, one that’s easily remedied!

    For now, let’s start simple and return to the series’ roots: woman-as-fish. Classy.

    The Seafood International Market and Restaurant - Mermaid

    For those who can’t view the image, the ad depicts a woman – a mermaid – lounging seductively on a table in what appears to be a fancy restaurant. Our mermaiden is surrounded by spoons, forks and knives, all of which will presumably be used to murder, dismember and eat her. And did I mention that she’s totally succulent and mouth-watering, in more ways than one?

    In addition to reducing both women and fish to consumable commodities, something to be bought, sold and eaten, this ad for The Seafood International Market and Restaurant also draws upon a fairly popular gendered insult, in which women’s lady bits are likened to fish.

    To be fair, I should note that the restaurant in question is located in Singapore; perhaps their slang differs in this regard. Would any international readers care to weigh in?

    (More below the fold…)

    Sarah Haskins in Target Women: Carl’s Jr.

    Sunday, April 5th, 2009

    In the latest installment of Target Women, Sarah Haskins takes on the meat-peddling, woman-hating fast food chain Carl’s Jr. for its extreme douchebaggery. While the “meat as sex” and “real men eat meat” memes are only tangentially explored, Haskins is in typical hilarious form, and demonstrates how the Carl’s Jr. (et al) commercials promote sexist stereotypes in the course of exploiting non-human animals. All in a day’s work, eh?
     


     
    (More below the fold…)

    Fishermen as happy sadists: A new meme?

    Saturday, February 28th, 2009

    Last month, I blogged about a series of ads for Hobie Kayaks, aimed at fishermen (“people,” I should say, except all the ads seem to depict men). The gist of the marketing concept is that the kayaks are so quiet that fishermen can stalk and overtake their prey with serial killer-like coldness and precision. Fittingly, shadowy fishermen in fedoras and trench coats are shown choking, knifing and shooting three very terrified fish. Fishermen as stone-cold killers, indeed.

    As shocking as I initially found the ads, now I’m starting to wonder whether this is the beginning of a meme.

    Take, for example, this ad series from Bass Pro Shops. The general concept actually isn’t all that objectionable; the three print ads are touting Bass Pro Shop’s camp sale with the slogan “Get the family ready. Bass Pro Shops camp sale.” (C’mon, who doesn’t love camping!?)

    In the first ad, someone (Dad, presumably) has put some greenery around the toilet, in order to get the family ready to do their biz in the bushes:

    Bass Pro Shops Camp Sale - Toilet

    (More below the fold…)