Arby’s Beef as an Aphrodisiac

Saturday, December 27th, 2008

Again with the meat-as-sex meme.

In this commercial for fast food chain Arby’s, a dutiful wife dresses up as an Arby’s waitress for her husband’s birthday. In the bedroom, if you know what I mean, where she delivers a chicken corpse to her eagerly awaiting hubby. Cue sexxxay, “doing it” music: Boom-Chicka-Wow-Wow! As the wife/waitress slinks into the room – somewhat uncomfortably, mind you, as though she was wheedled into doing this against her better judgment – the Arby’s logo (a red hat) “pops up” over dude’s head while he smiles with hunger/lust.

(Oh Arby’s, so clever with the double entrendes, you are! Original, too.)

Here, beef functions as an aphrodisiac and dinner time is sex-ay time. It goes without saying that dude is a REAL MAN because he eats REAL MAN food, i.e., food with a face. No veggies on his plate, nosiree. Except for ketchup, of course.

Which begs the question: if eating meat is analogous to having sex, is the wife/waitress a living piece of Chicken Cordon Bleu?