Fishermen as happy sadists: A new meme?

Saturday, February 28th, 2009

Last month, I blogged about a series of ads for Hobie Kayaks, aimed at fishermen (“people,” I should say, except all the ads seem to depict men). The gist of the marketing concept is that the kayaks are so quiet that fishermen can stalk and overtake their prey with serial killer-like coldness and precision. Fittingly, shadowy fishermen in fedoras and trench coats are shown choking, knifing and shooting three very terrified fish. Fishermen as stone-cold killers, indeed.

As shocking as I initially found the ads, now I’m starting to wonder whether this is the beginning of a meme.

Take, for example, this ad series from Bass Pro Shops. The general concept actually isn’t all that objectionable; the three print ads are touting Bass Pro Shop’s camp sale with the slogan “Get the family ready. Bass Pro Shops camp sale.” (C’mon, who doesn’t love camping!?)

In the first ad, someone (Dad, presumably) has put some greenery around the toilet, in order to get the family ready to do their biz in the bushes:

Bass Pro Shops Camp Sale - Toilet

(More below the fold…)