Hello, Vaute Coat. (Goodbye, XL Blue!*)

Wednesday, August 26th, 2009

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Vaute Couture

Perhaps you’ve heard of them? They’re a vegan fashion house based in Chicago? Supportive of emerging artists, eco-friendly and cruelty-free? Founder Leanne Mai-ly Hilgar was recently named one of the “20 Under 30” by VegNews magazine? (You remember! – the list that made the rest of us vegans feel like sorry slackers?)

– anyhow, in 2008, Vaute Couture announced that they wanted to design and launch a special new winter coat, the sale of which would benefit Farm Sanctuary. VC left the specifics of the planned peacoat up to a popular vote, which closed last October. The result? A seriously cute pea/dress coat, dubbed the Vaute Coat (and also known, quite appropriately, as the “Farm Sanctuary benefit coat”). Naturally, it’s 100% vegan and way too expensive for my pocketbook. But if you *heart* fashion and Farm Sanctuary – or *heart* someone who does (a blogger, by any chance? maybe she has a potty mouth and wears a size medium?) – the Vaute Coat would make a sweet x-mas gift, just not to die for.

Here are the details, via Farm Sanctuary:

Introducing Fall/Winter’s Must-Have Item: The First High Style + Function Coat with a Conscience

– Sales of Vaute Couture’s 100% Vegan, Ethically Produced Coat to Benefit Farm Sanctuary’s Rescue and Rehabilitation Work for Abused Farm Animals –

– Activist Fashion House on Forefront of Vegan Fashion Trend –

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Chicago, IL – July 14, 2009 – When Michael Jackson sang about turning up the collar on his favorite winter coat in “Man in the Mirror,” his anthem to discovering your ethical core, he very well could have been singing about Vaute Couture’s mission to change the world one fabulously chic, vegan, eco-conscious coat at a time. This fall/winter, the Chicago-based activist fashion house is “gonna make a change” for farm animals with the launch of their limited run “Vaute” coat. Already on the wish list of conscientious fashion forward women around the world and guaranteed to become your favorite winter coat, all profits from the sale of this runway-worthy coat are being donated to Farm Sanctuary, the nation’s leading farm animal protection organization, to support their vital mission to end cruelty to animals and promote compassionate living through rescue, education and advocacy.

(More below the fold…)