DawnWatch: NY Times on end of Dairy Council’s milk and weight loss ads 5/11/07

Monday, May 14th, 2007

———- Forwarded message ———-
From: DawnWatch – news [at] dawnwatch.com
Date: May 11, 2007 7:55 PM
Subject: DawnWatch: NY Times on end of Dairy Council’s milk and weight loss ads 5/11/07

The Friday, May 11, New York Times includes an article, by Kim Severson, headed, “Dairy Council to End Ad Campaign That Linked Drinking Milk With Weight Loss.” (Pg A 22)

It opens:

“A national advertising campaign that associates dairy products with weight loss will be curtailed because research does not support the claim, according to the Federal Trade Commission.

“The advertisements, conceived by the promotional arm of the dairy industry and overseen by the Agriculture Department, feature slogans like ‘Milk your diet. Lose weight!’ and suggest that three servings of dairy products a day can help people be slim.

(More below the fold…)