DawnWatch: Newsweek covers Disney Doggie Disclaimers — August 14 edition

Wednesday, August 9th, 2006

———- Forwarded message ———-
From: DawnWatch – news [at] dawnwatch.com
Date: Aug 9, 2006 1:56 PM
Subject: DawnWatch: Newsweek covers Disney Doggie Disclaimers — August 14 edition

The August 14 edition of Newsweek covers the Disney decision to include warnings with its DVD distribution in an article in the “Periscope” section headed, “DVD’s: Doggie Disclaimers.” (Pg 10.)

It quotes a spokesman for a Siberian husky rescue group who says that after ‘Snow Dogs,’ “A lot of people got huskies without doing any research. A year later, they wound up with a dog they didn’t want.” And we read that there was “a reported 25 percent jump in dumped Dalmatians a year after 1996’s ‘101 Dalmatians.'”

We learn, “Last month Disney placed inserts in the DVDs of ‘Eight Below’ telling viewers to research before purchasing a husky. Those inside DVDs of ‘The Shaggy Dog,’ released last week, warn viewers that a bearded collie, the breed of the movie’s star, ‘is an active and intelligent dog, but not right for everyone.’ Similar inserts will be placed in the packaging of ‘Air Buddies,’ starring a family of golden retrievers, when it’s released on DVD in December.”

(More below the fold…)

DawnWatch: LA Times on Disney decision to include breed warnings with DVDS — 7/29/06

Saturday, July 29th, 2006

Way cool.

———- Forwarded message ———-
From: DawnWatch – news [at] dawnwatch.com
Date: Jul 29, 2006 6:33 PM
Subject: DawnWatch: LA Times on Disney decision to include breed warnings with DVDS 7/29/06

The Saturday, July 29 Los Angeles Times includes an article headed, “Doggone It, That’s Good Advice. Disney includes DVD inserts to discourage viewers from buying a tail-wagger on impulse.”

It tells us:

“The American Kennel Club and Walt Disney Co., aware of the potential for popular films about dogs to inspire not just love at first sight but also spontaneous purchasing, joined forces last month to head off what could be called the ‘101 Dalmatians’ effect, when the “Eight Below” DVD went on sale. For the first time, an insert was packaged inside each DVD warning wannabe Maya owners that ‘The Siberian Husky is a beautiful and intelligent dog, but not right for everyone.’ When ‘The Shaggy Dog’ is released Tuesday, it will contain a similar informational insert on bearded collies.

About the ‘101 Dalmatians effect’ we read:

“Many people enamored with the spotted puppy stars of Disney’s 1996 live action “101 Dalmatians” learned the hard way about living with a big screen beauty. Dalmatians are cute, but they’re also a high-energy breed with great endurance. Like many active breeds, their frustration can turn into destructive, neurotic behavior if they don’t get enough exercise. The Dalmatian that chews up the furniture because it’s been left alone all day often winds up in a shelter, or worse, abandoned.”

(More below the fold…)