Intersectionality ‘Round the Interwebs, No. 21: Campaign WIN/FAIL edition

Saturday, May 15th, 2010

MTV's Retro Hit Girl Poster

“MTV’s Retro Hit Girl Poster”: In a reimagining of J. Howard Miller’s iconic “We Can Do It!” poster, a purple-wigged Hit Girl flexes her bicep, gun in hand. The purple bubble emanating
from her head reads, “We Can Kick Ass!” Message brought to you by the Women’s Ass-Kicking Committee. (This photo has absolutely zilch to do with today’s post; rather, it just makes me smile. The warm and fuzzies, I sure needed ’em after wading through not one, but two PETA campaigns. Maybe you will too?)
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Okay, so there’s much, much more FAIL than WIN in this edition of Intersectionality ‘Round the Interwebs, but seeing as I’m all about the power of positive thinking, half-full beer steins, and all that fluffy fun stuff (sike!), I had to lead with WIN. In the title, anyhow. Had you fooled, didn’t I?

The Discerning Brute: Rape of Africa in “A Bid to Save the Earth.”

So this is…interesting. In honor of Earth Day, Christie’s hosted an auction to benefit several environmental organizations. One of the art pieces – David LaChapelle’s “Rape of Africa” – is unsettling, to say the least. Click on over to the Discerning Brute to view the image (which is totally NSFW as it depicts, among other things, Naomi Campbell’s bare breast). Joshua Katcher’s interpretation of the photograph is worth a read as well, particularly as he links the exploitation of farmed animals to that of human women, to wit:

[S]itting beside Naomi Campbell are farm animals, which suggest the failure of programs like Oxfam and Heifer International as well as making the statement that, like domesticated farm animals, Naomi is a chattel.

WIN or FAIL? Well, I dig the piece, though it’s not exactly something I’d hang over the fireplace, if you know what I mean.

Catholic Vote - Earth Day 2010

Her Authority: Women’s Bodies Are… Pieces of Land?

In this Earth Day-themed ad, the anti-choice group CatholicVote.org links women (particularly mothers, o givers of life!) with the natural world by superimposing an image of the earth over the womb of a heavily pregnant woman. A cute (read: white, blond-haired, appropriately feminine, etc.) little girl rests her head against her mother’s belly; index finger pressed to her lips, she seems to be saying, “Shhh! My little sister is trying to sleep in there!”

With this imagery, CatholicVote.org is romanticizing two “homes,” if you will: that of the developing fetus (baby!), i.e., a womb which belongs to an adult human female; and planet earth, i.e., home to all of humanity (and a trillion other creatures, as well). Women are not individual beings with their own thoughts and desires, but rather pieces of land. And what do we humans do with land, the earth, and the natural world, class? That’s right – we conquer and dominate them! Nice.

Which makes the romanticization of each – women/mothers and the earth/nature – all that much more distasteful and disingenuous. Throw me on the bottom of the shitpile and tell me that I live on a pedestal, why don’t you?

(More below the fold…)