Revenge of the Furred

Monday, November 23rd, 2009

When first I spotted this series of ads from Fur Free Alliance on Ads of the World, my mind immediately perceived the naked, brutalized human form as “female.” (Because, hey, isn’t it always?) “Ah, great, another hot, sexy, naked dead ‘chick’ getting all hot and sexy and naked and dead ‘for the animals.’ Just what we need!” So you can imagine my surprise, upon closer inspection, at finding a naked dude showing some abused skin for a pro-animal cause. A reversal of gender roles – hot damn!

Fur Free - Angry fox, 1

In case you can’t view the images, here we have a series of three ads, each of which shows a naked, white male being hunted and tormented by a gleeful fox – who is obviously another human, most likely also male, decked out in a fox outfit, all mascot-like.

In the first ad, the human victim appears in the background; he’s sprawled unconscious on the ground, most likely dead, his naughty bits obscured by a strategically placed tree trunk. The fox stands off to the human’s left and in the foreground, legs spread shoulder-width apart, arms raised triumphantly. In his (her?) right hand/paw, the fox holds a gun. Most likely Mr./Ms. Fox went hunting, and “bagged” a human. (It’s worth noting that this slang – “bagged” – can be applied to sexual “conquests” as well bloodsports. Sex and violence, sex and death.) The caption reads, “Fox like this doesn’t exist.” (Fur Free Alliance is an international anti-fur organization; its website, which is in English, is “operated on behalf of the Fur Free Alliance by the Humane Society of the United States.” So while the caption appears to be broken English, I can’t tell whether this is intentional or not.)

Fur Free - Angry fox, 2

The next ad in the series shows the fox, still toting a gun in his right hand, dragging the now-conscious man through the underbrush. Again, the man is stark naked, this time with a pile of leaves (or is that a bush?) covering his groin. With his left hand, the man is trying to grab onto a tree; with his left, he reaches toward the fox, as if imploring him for mercy. “How does it feel?” the caption demands.

(More below the fold…)