Intersectionality ‘Round the Interwebs, No. 9: Rape is Torment (& also, The Death of Cake)

Tuesday, September 29th, 2009

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Robert Melia & Heather Lewis:
accused child (read: cow/calf and human/girl) rapists.

I, Bonobo: There’s plenty more where this came from

veganprimate points to the case of Robert Melia – a former police officer who, along with his girlfriend, was arrested for sexually assaulting three girls – as a demonstration of the link between the exploitation of women and that of nonhuman animals. Melia’s misogyny only came to light because Melia was under investigation for engaging in “oral sex” (read: rape) with calves. Though the animal cruelty charges were dismissed by a judge – according to whom, a grand jury had no way of knowing whether the animals were “tormented” by the assault – police found

videos on his computer of a girl being “subjected to sexual activity” in addition to taped encounters between Melia and the calves.

While I’m glad the assistant prosecutor seems to be taking animal abuse seriously, the cynic in me can’t help but think he’s simply latching onto this “lesser” offense for leverage. Either way, it’s doubtful that Melia and girlfriend Heather Lewis will serve much time, as rape is too often minimized and excused in our kyriarchal society.

On that note, methinks New Jersey Judge James J. Morley needs to be schooled on animal abuse, interpersonal violence and intersectionality.

Judge James J. Morley
Burlington County Cts. Facility
49 Rancocas Road
Mt. Holly, New Jersey 08060
609-518-2965
Fax: 609-518-2551

Be firm but polite!

Lisa @ Sociological Images: A Summary Visual Of Women’s Objectification

In a could-be-vegan spin on the ever-popular women-as-meat meme, I bring you: women-as-cake! Sure, there’s a dudely version of the photo too, but as Lisa points out, it’s sans copy – and probably wasn’t plastered on the magazine’s cover, as were the woman’s sliced and dismembered buttocks.

(More below the fold…)

In which Ben Mayo Boddie busts Hardee’s creamy sweet balls.

Wednesday, August 5th, 2009

Via Kelsey Wallace at Bitch blogs (whose title works just as well as my own, to wit, Hardee’s: No One Wants You to Dip Your Balls in It) comes news of Hardee’s/Carl’s Jr.’s latest ad campaign, Hardee’s Biscuit Holes, which the company describes thusly:

Man-on-the-street survey asks for new names for Hardee’s Biscuit Holes. Wait until you see what they come up with! Got a better name? Tell us at www.NameOurHoles.com and star in your own commercial.

To the extent that it focuses on male anatomy, this commercial is a welcome relief from the company’s traditional, misogynist fare:
 


 
Naturally, there’s a bit of a conflict here: are the biscuit holes to be taken literally or figuratively? As in, are they holes (read: assholes; cue: fears of anal and/or “gay” sex) or balls (bis-ticles, hehehe)? The former is potentially homophobic and thus not-so-funny, while the latter is, well, long overdue. Hardee’s has been exploiting the bodies of women to sell cruelty-laden products for going on a decade or more, and it’s about time the dudes got their due. (In a fun and lighthearted way, I mean; I’d rather no animal bodies be shamed, objectified, or exploited in any manner, thankyouverymuch.)

But that’s not to suggest that the Biscuit Holes campaign evens the scoreboard. As I told my husband, the “misandry” will only begin to rival the misogyny* once Hardee’s starts lacing its commercials with gratuitous close-ups of bouncing, disembodied balls being dunked into coffee mugs or casting hairy-chested, mankini-wearing men in its softcore necrophilic fetish ads – for the sex, not the funny. So far, Hardee’s is all talk, no (live) action.

Given Hardee’s long (long!) history of exploiting women to hawk their wares, Ben Mayo Boddie’s objection to the Biscuit Holes campaign – and, as best I can tell, only to the Biscuit Holes campaign – is all kinds of offensive:

The Rocky Mount, N.C., franchisee of Hardee’s restaurants, the company’s largest franchisee, is blasting the burger chain’s newest advertising campaign and says it will not place the spots in any of the markets in which it operates eateries.

In a letter responding to complaints from the Parents Television Council, Ben Mayo Boddie, chairman of franchisee Boddie-Noell Enterprises, states: “Thank you for your recent letter complaining about the biscuit hole advertising. I agree with you 100 percent. Why in heavens name does Hardee’s Food Systems and Mendelsohn Zien Advertising want to put Hardee’s in a category that diminishes not only the product but the brand itself?”

(More below the fold…)