Intersectionality ‘Round the Interwebs, No. 6: PETA, PMS & Michael Pollan

Monday, August 3rd, 2009

First and foremost, a few links from Sociological Images. Due to time constraints, I went a month or so without reading the blog, so it’s time to play catchup.

Ejaculation Imagery in a Dutch Creamer Ad

In which the milk of an (s)exploited mother acts as a stand-in for semen; at commercial’s climax (pun most definitely intended), said semen is “accidentally” spurted all over the face of a unsuspecting woman. About as classy as it is original!

Do You Love Animals? Do You Have Lady Bits? Take Off Your Clothes!

Lisa examines a series of UPI photos of a PETA event that took place on Capitol Hill in order to protest/celebrate National Hot Dog Day. The photos feature two bikini-clad Lettuce Ladies – serving soydogs alongside two fully-dressed male PETA members – and the slideshow of ten pictures includes four boob/crotch shots. “Gender parity” my dimpled ass.

PMS = A “Sea Of Suffering” For Everyone In The Land

Oh boys. These commercials from the California Milk Processor Board are so dreadful, I’m actually struck speechless. Luckily, Sarah Haskins is on the case:
 


 
Milk – i.e., the bodily secretions of tortured and grieving mothers – tames unruly hair! It conquers PMS (and PMS-induced tsunamis)! It cures depression, acne, lesbianism and spinster aunt-ism, even!

Ah, milk!: the elixir of the patriarchy / kyriarchy / megatheocorporatocracy.

(More below the fold…)

In which Burger King whips out its Manwich.

Sunday, August 2nd, 2009

This ad for Burger King’s new (?) BK “Super Seven Incher” sandwich has been making the rounds – and, as usual, I’m way late to the party – but I simply have to blog it anyhow. It’s about as close as you can get to pornography without necessitating a little black bar for safe viewing.

BK Super Seven Incher

The ad depicts a woman – or her disembodied head, rather – in side profile. Her mouth, outlined in bright, fire engine red lipstick, is opened wide, ready to fellate gobble devour eat consume a massive sandwich. The “Super Seven Incher” consists of a “beef patty” garnished with onions, cheese, steak sauce – and what looks to be a heaping serving of mayonnaise. (Unless that’s the steak sauce? But isn’t steak sauce brown? WTF do I know, I’m a vegan!) As other bloggers have pointed out, the mayo resembles male ejaculate; doubly so when considered in context.

Phallic/blow job imagery abounds: the woman looks as though she could be kneeling, and the sandwich is coming straight at her, directly perpendicular to her head. Though no one appears to be holding the sandwich, it floats in the air nonetheless. (As if standing erect – like, um, a penis!) Clearly, she’s not feeding herself, but is being fed – force-fed, possibly, judging from the look on her face. Her expression is so vacant that she kind of resembles a RealDoll.

The “fine print,” courtesy of Mother Jones: “Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.”

Desire. Yearn. Long. Juicy. Mind-blowing. Nope, nothing sexual there.

Typically speaking, in ads wherein sex is equated with “meat” (and thus violence and death), women are depicted as the “meat,” and men the consumers. Upon first glance, this BK ad seems to break with tradition – the “meat” here is a stand-in for a penis, so technically the man is the “meat,” and the woman, the consumer.

However, I think there’s an important difference between the two scenarios: when women are likened to “meat” (or, likewise, when “meat” is sexualized), it’s to turn them into objects for male consumption. In this vein, (the consumption of) “meat” is oftentimes associated with masculinity – and the “meat”-as-penis theme seems a natural extension of this meme. After all, what’s more masculine than the male sex organ? Even though the man in this ad sports the “meat,” he’s not objectified, nor does he exist for someone else’s gaze; that’s his partner’s role. Rather than being a consumable object, the (implied) man in this ad is aggressive and powerful, on the receiving end of a (non-consensual?) blow job. He may be the “meat,” but she’s still the (sex) object.

(More below the fold…)

Tiger Penis, Cow Taxing & Cocaine Honey on The Colbert Report

Saturday, January 10th, 2009

On Wednesday’s The Colbert Report (1/7/09), Stephen discusses not one, not two, but three animal-related stories!

First up: Barack Obama’s possible appointment of CNN’s Sanjay Gupta to the post of Surgeon General. Stephen includes a clip from CNN’s Planet in Peril: Battle Lines special in which Gupta attempts to purchase illegal tiger penis:
 

 
In case the video doesn’t embed/play properly (I couldn’t resist tinkering around with Comedy Central’s unwieldy block of code), the segment title (with link) is “Dr. Gupta’s Penis Pyramid”.

Then, in his Tip of the Hat/Wag of the Finger segment, he mentions

1) The EPA’s (supposed) proposed tax on cows (and pigs), in order to combat climate change and

2) Recent “scientific” “research” in which liquid cocaine was placed on the backs of honey bees in order to assess their reactions.
 

 
Because fucking with bee populations is exactly what we should be doing right about now. Not.

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