Sexy Meat, No. 4: Portrait of the meat as a sex pot.

Monday, December 28th, 2009

Update, 2/8/10: These lovely ladies are now shaking their meaty bits on Suicide Food!

Update, 1/7/10: In the comments, Cara pointed out that the cow isn’t in leaning on a bar counter as I first thought, but into a car window. She is indeed a prostitute – a “street walker,” if you will – picking up a john (that would be us, the viewer!). In this context, I think it likely that all three “food” animals are dressed as prostitutes from different decades: the ’80s, the ’50s, and the ’20s, maybe?

Just when I thought it couldn’t possibly get any worse.

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To date, all of the advertisements involving “sexy meat” that I’ve dissected have depicted, literally, “meat” – i.e., dead meat. While this conflation of sex with death and violence is incredibly disturbing, the advertisers’ motives for doing so are obvious: clearly, they want us to think not of the living, sentient beings these corpses used to be, but of the delicious, succulent foodstuffs that they have been processed into. Objectified, the animals are things to be bought, sold and consumed. Worse still, they are absent referents – invisible, erased beings whom we aren’t meant to consider at all.

In this context, I’m not sure whether these advertisements for Martini Bitter are more or less disturbing than those for Rachachuros and McCormick seasonings or the DIY tutorial for making bikini-clad turkeys.

Each image depicts a living “food” animal dressed to look like an “easy” woman.

From top to bottom, we have:

Martini Bitter - Beef

“Beef”: In a smoky, hazy (read: seedy) bar or night club, a cow leans suggestively on the counter, as if to order a drink or “pick up” the man standing next to her – that is, the man behind the camera (hello, male gaze!). Her hoofs – which, somewhat suggestively, resemble the tips of two penises* – are crossed loosely at the wrists (ankles?). She’s white, with a full head of flowing white hair. However, the lighting in the bar casts a soft pink hue on her fur.

We know that the cow is a “she” because her body has all the trappings of femininity: she wears a tight blue dress, complete with cleavage and plunging neckline (instead of multiple udders, the cow has been enhanced with two D-cups!); her outfit is accessorized with multiple necklaces and bracelets; and she carries a pink purse slung over one shoulder. (In fact, her garish pink purse doesn’t quite obscure the subtle curve of her ass; you can spot it, hiding in the shadows – if you dare!) The cow wears makeup, too: a hint of pink eyeshadow and lipstick. Sadly, the makeup might be the most tasteful aspect of this “artwork”!

All in all, the “beef” ad has a very ’80s feel about it. Possibly the cow is just a “loose,” liberated women, looking for a one-night stand; or perhaps she’s a (*ahem*) “working girl.” Either way, the viewer is meant to understand that she (*gasp*) enjoys sex – and quite a bit of it, at that.

(More below the fold…)

ARA PSA of the Day: Let Meat Live!

Friday, November 7th, 2008

OK, so these ads for The Coup Vegetarian Restaurant aren’t technically public service announcements, but I get a kick out of ’em nonetheless. Plus, even though they’re meant to market a business, they do so by promoting vegetarianism and a compassionate diet. “Let Meat Live!,” indeed.

The Coup Vegetarian Restaurant - Sheep

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Kinship Circle: From Research To Ranch – Help A Miracle!

Monday, August 4th, 2008

———- Forwarded message ———-
From: Kinship Circle – kinshipcircle [at] accessus.net
Date: Sun, Aug 3, 2008 at 2:38 PM
Subject: From Research To Ranch ­ Help A Miracle!

KINSHIP CIRCLE PRIMARY – PERMISSION TO CROSSPOST AS WRITTEN

8/3/08: From Research To Ranch – Help Make A Miracle!

Kinship Circle - 2008-08-03 - The Kindness Ranch Sheep Rescue 01

Kinship Circle - 2008-08-03 - The Kindness Ranch Sheep Rescue 02

NO PHOTOS IN THIS ALERT ARE THE ACTUAL SHEEP. Photos of the laboratory sheep will only be released after their relocation to Kindness Ranch.

Kinship Circle Primary is not a rescue list. And the release of eight sheep from a research lab does not constitute disaster aid. Yet we consider any lives spared from animal experimentation to be of monumental import. We were asked to network for travel and funds — so 8 sheep may leave a Calif. laboratory to begin new lives at Kindness Ranch in Wyoming. Please support this miracle by donating to their relocation and care. Kinship Circle

Kinship Circle - 2008-08-03 - The Kindness Ranch Sheep Rescue 03

From Karen Straight, Director of Outreach, The Kindness Ranch: We need your support to raise funds critical to the transportation of these sheep. If we can get all eight to Kindness Sanctuary, they’ll spend the rest of their lives in comfort at our ranch. We have 1,000 acres, with excellent fencing and water supply.

Please check out photos here: http://www.kindnessranch.org

(More below the fold…)

Slaughterhouse Rescues Find Sanctuary at California Shelters

Monday, May 5th, 2008

———- Forwarded message ———-
From: Natalie Bowman
Date: Mon, May 5, 2008 at 4:14 PM
Subject: Slaughterhouse Rescues Find Sanctuary at California Shelters

Hi Kelly,

Farm Sanctuary and Animal Place, a nonprofit sanctuary for farm animals, are now coming to the aid of 14 animals seized from a Watsonville, Calif. slaughterhouse- whose owner is now being charged with cruelty and investigated by the state Department of Agriculture.

I have included a press release below with further details, in case you are interested in posting on the story.

Warm regards,

Natalie Bowman
Communications Manager
Farm Sanctuary
P.O. Box 150, Watkins Glen, NY 14891
PH: 607-583-2225 ext. 250
http://www.farmsanctuary.org

P.S. Farm Sanctuary has just offered refuge to six more goats from the slaughterhouse, including two new mothers and their twin kids.

FOR IMMEDIATE RELEASE

Contact:

Natalie Bowman, Farm Sanctuary, 607-583-2225 ext. 250, nbowman [at] farmsanctuary.org Marji Beach, Animal Place, 707-449-4814, marji [at] animalplace.org

Animals Confiscated from Slaughterhouse Find Refuge at California Sanctuaries

Farm Sanctuary and Animal Place Shelter Neglected, Sick and Injured Animals from Watsonville Abattoir

Orland, CA and Vacaville, CA – May 5, 2008 – Farm Sanctuary, which operates the largest rescue and refuge network for farm animals in North America, and Animal Place, a nonprofit sanctuary for abused and discarded farmed animals, have responded to a call from Santa Cruz Animal Services and are coming to the aid of 14 neglected animals confiscated from a Watsonville, Calif. slaughterhouse on Thursday, May 1.

The rescued animals-12 goats, one cow and one sheep-were discovered at the Lee Road slaughter facility on Thursday, May 1 by Todd Stosuy of Santa Cruz Animal Services, when he noticed a cow with a bloody horn from the road and initiated an investigation. Stosuy said that in addition to the injured cow, he found 12 very ill, malnourished goats with overgrown, rotted hoofs, as well as several other animals who would have perished if he had not intervened. Upon returning to the facility on Saturday, May 3, Stosuy seized eight more goats and another sheep whose health had deteriorated since his last visit; the sanctuaries and Animal Services are arranging placement of these animals. According to Stosuy, all of the rescued animals were either acquired by the owner at auction or raised on the property and were to be hand-picked by and slaughtered for local customers.

(More below the fold…)

Awwwweeeee!

Sunday, April 20th, 2008

Say it with me now: Awwwweeeee!

CNN - An Unlikely Pair

ME WANTS!!!!!1!!!1 ME WANTS NOW!!!!!1!!!1

Because CNN apparently does not allow embedding of “their” videos (Zum, iReports, anyone? Not really “theirs”!), you’ll have to go to CNN to experience the cuteness. Here’s a direct link. Which I could only retrieve by emailing the video to myself. Seriously, WTF CNN? Even Comedy Central has hopped onto the embedding bandwagon. It’s 2008, for dogsake.

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Tagged:

PETA: HUGO BOSS to Phase Out Cruel Australian Wool!

Saturday, April 19th, 2008

———- Forwarded message ———
From: PETA – newsmanager [at] peta.org
Date: Fri, Apr 18, 2008 at 11:31 AM
Subject: HUGO BOSS to Phase Out Cruel Australian Wool!

Thank you for contacting Australian Prime Minister Kevin Rudd about cruelty in the Australian wool industry.

We have exciting news to share with you!

Following discussions with PETA—and thanks in large part to activists like you who have helped raise awareness about the mutilation of lambs by Australian farmers—global retail giant HUGO BOSS has announced that it will phase out wool from lambs who have undergone the mulesing mutilation. The company said, “HUGO BOSS disassociates itself from mulesing because it contravenes our corporate values ….”

Please take a few moments to send HUGO BOSS a note of thanks for its willingness to speak up for the millions of sheep who are mutilated each year at the hands of cruel Australian farmers. E-mail HUGO BOSS officials at customerservice [at] hugoboss.com and let them know that you will be telling your friends and family about the company’s compassionate decision.

Thank you for all that you do for animals!

Best regards,

Danielle Katz
Outreach Program Coordinator

If you received this message from a friend, you can sign up for PETA’s Online Community.

This e-mail was sent by:
PETA
501 Front St., Norfolk, VA 23510
United States

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Tagged:

PETA: Boycott Australian Wool

Saturday, June 30th, 2007

Via People for the Ethical Treatment of Animals:

Boycott Australian Wool Until Lamb Mutilations and Cruel Live Exports End

Currently exploiting more than 100 million miserable sheep, Australia produces 30 percent of all wool used worldwide. Holdings consist of thousands of sheep, making individual attention to their needs and even to medical emergencies impossible. The Australian wool industry abuses sheep in two particularly horrific ways.

First, the industry mutilates millions of lambs each year by cutting chunks of flesh from their backsides with a pair of shears—so far without any pain relief—in a practice known as “mulesing,” even though humane alternatives are available. Then, when sheep are no longer useful to the wool industry, they are herded by the thousands onto death ships and transported thousands of miles through scorching heat and freezing cold to have their throats slit in filthy, open-air markets and barbaric slaughterhouses while they are still conscious.

Details of PETA’s investigation into the cruel live-export industry can be found here.

PETA is calling on consumers to check labels on sweaters before buying them and, if they’re made out of merino wool or made in Australia, to leave them on the racks.

To get your hands on the latest cruelty-free fashions, check out the PETA Mall or our cruelty-free clothing shopping guide.

Boycott Australian wool until the cruel practices of mulesing and live exports are stopped. Use the form [here] to send a letter to the prime minister of Australia asking for a permanent ban on the cruel practices of mulesing and live exports!

Course, there’s no need to be buying wool anyway, but whatevs. I guess it’s not much of a boycott if you admit that you wouldn’t buy animal products no matter what…

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Tagged:

DawnWatch: IHT says Australian govt will change law to fight activists — plus Coetzee op-ed 2/26/07

Monday, February 26th, 2007

———- Forwarded message ———-
From: DawnWatch – news [at] dawnwatch.com
Date: Feb 26, 2007 6:38 PM
Subject: DawnWatch: IHT says Australian govt will change law to fight activists — plus Coetzee op-ed 2/26/07

In the US we have seen animal enterprise lobbies persuade lawmakers to rewrite law in order to punish animal rights activists, most notably with the Animal Enterprise Terrorism Act, which includes language that threatens peaceful and legitimate forms of protest such as effective boycotts.

This week we see similarly troubling news from Australia. The International Herald Tribune website, February 26, includes an article headed, “Australia to help sheep farmers sue over wool boycotts.”

It opens:

“The government plans to change federal law to help sheep farmers sue for damages over an animal rights group’s peaceful campaign to prevent the sale of Australian wool, a government minister said Monday.

“People for the Ethical Treatment of Animals, or PETA, are lobbying clothing chains and fashion houses to stop using Australian wool because they claim the sheep are subjected to cruelty.

“The U.S.-based group is opposed to mulesing — the slicing away without anesthetic of folds of skin from a merino sheep’s rump to prevent maggot infestations.

(More below the fold…)

DawnWatch: NY Times front page on gay sheep experiments 1/25/07

Friday, January 26th, 2007

———- Forwarded message ———-
From: DawnWatch – news [at] dawnwatch.com
Date: Jan 25, 2007 5:09 PM
Subject: DawnWatch: NY Times front page on gay sheep experiments 1/25/07

The front page of the New York Times has a story headed, “Of Gay Sheep, Modern Science And the Perils of Bad Publicity.” The article, by John Schwartz, covers protests against experiments at Oregon Health and Science University on gay sheep.

It opens:

“Charles Roselli set out to discover what makes some sheep gay. Then the news media and the blogosphere got hold of the story.

“Dr. Roselli, a researcher at the Oregon Health and Science University, has searched for the past five years for physiological factors that might explain why about 8 percent of rams seek sex exclusively with other rams instead of ewes. The goal, he says, is to understand the fundamental mechanisms of sexual orientation in sheep. Other researchers might some day build on his findings to seek ways to determine which rams are likeliest to breed, he said.

“But since last fall, when People for the Ethical Treatment of Animals started a campaign against the research, it has drawn a torrent of outrage from animal rights activists, gay advocates and ordinary citizens around the world — all of it based, Dr. Roselli and colleagues say, on a bizarre misinterpretation of what the work is about.

“The story of the gay sheep became a textbook example of the distortion and vituperation that can result when science meets the global news cycle.”

The article continues in that vein, slanted to suggest that those protesting the experiments have misrepresented them. It does, however, acknowledge “that the sheep are killed in the course of the research so their brain structure can be analyzed.” And buried towards the bottom it mentions a release that quoted Dr. Roselli as saying that the research ”also has broader implications for understanding the development and control of sexual motivation and mate selection across mammalian species, including humans.”

(More below the fold…)

"There’s something wrong with the sheep!"

Tuesday, January 16th, 2007

Coming soon eventually to a theater near you (if you’re a New Zealander) – The Violence of the Lambs:

Pair this with Mad Cowgirl, and you’ve got yourself one sa-weet double feature at the drive-in.

Time for me to get the flock to bed.

(Via.)

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Tagged:

DawnWatch: Media coverage of Pink video against shocking wool farming practices, Dec 21 ’06

Thursday, December 21st, 2006

The PETA Files blog also has a post up about Pink’s PSA, with some interesting comments. See: Pink Launches Global Boycott of Australian Wool.

———- Forwarded message ———-
From: DawnWatch – news [at] dawnwatch.com
Date: Dec 21, 2006 12:30 PM
Subject: DawnWatch: Media coverage of Pink video against shocking wool farming practices, Dec 21 ’06

The pop star, Pink, has taken on the Australian wool industry and its hideous practices of mulesing and of sending live sheep on horrendous voyages to countries where they are slaughtered with no animal welfare guidelines.

Perhaps not everybody is familiar with Pink. She is not new to social causes. In her biggest hit of 2006, “Stupid Girl,” with wonderful humor and style she laments what women put themselves through to be fashionably attractive and she sends up the dim-witted celebrity icons America worships. The song includes lyrics such as:

“What happened to the dream of a female president?
She’s dancing in the video next to 50 cent”

(In case you aren’t up with pop culture, 50 cent is a rapper.)

You’ll find her delightful “Stupid Girl” video on line at http://www.youtube.com/watch?v=-vxEu5JPCBs.

But you’ll find an even better Pink video on the front page of the PETA website at http://www.peta.org/.

(If it has been moved by the time you get this alert go to http://tinyurl.com/yy25cf.)

It includes video of mulesing, and of sheep on torturous journeys to be slaughtered in foreign lands, and of the slaughter itself — including video of animals being skinned and cut up while still conscious under kill methods that are standard in the lands to which Australia exports the sheep that have been used for wool. Please watch it and share it with others.

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