Surfrider hates litter, hearts "seafood."

Thursday, September 25th, 2008

The Surfrider Foundation, who describes themselves as “a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches,” engaged in a fun guerrilla campaign to bring attention to the problem of litter and pollution, particularly as it affects the world’s oceans and waterways:

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

(Description and photos via Ads of the World.)

I actually kind of dig the idea and print campaign; they filled Styrofoam food packages with trash such as cigarette butts, plastic doohickeys, rusted cans and (ew!) “used” condoms:

Surfrider - Farmer's Market - Butts-n-bits

(More below the fold…)