PETA: HUGO BOSS to Phase Out Cruel Australian Wool!

Saturday, April 19th, 2008

———- Forwarded message ———
From: PETA – newsmanager [at]
Date: Fri, Apr 18, 2008 at 11:31 AM
Subject: HUGO BOSS to Phase Out Cruel Australian Wool!

Thank you for contacting Australian Prime Minister Kevin Rudd about cruelty in the Australian wool industry.

We have exciting news to share with you!

Following discussions with PETA—and thanks in large part to activists like you who have helped raise awareness about the mutilation of lambs by Australian farmers—global retail giant HUGO BOSS has announced that it will phase out wool from lambs who have undergone the mulesing mutilation. The company said, “HUGO BOSS disassociates itself from mulesing because it contravenes our corporate values ….”

Please take a few moments to send HUGO BOSS a note of thanks for its willingness to speak up for the millions of sheep who are mutilated each year at the hands of cruel Australian farmers. E-mail HUGO BOSS officials at customerservice [at] and let them know that you will be telling your friends and family about the company’s compassionate decision.

Thank you for all that you do for animals!

Best regards,

Danielle Katz
Outreach Program Coordinator

If you received this message from a friend, you can sign up for PETA’s Online Community.

This e-mail was sent by:
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PETA: Boycott Australian Wool

Saturday, June 30th, 2007

Via People for the Ethical Treatment of Animals:

Boycott Australian Wool Until Lamb Mutilations and Cruel Live Exports End

Currently exploiting more than 100 million miserable sheep, Australia produces 30 percent of all wool used worldwide. Holdings consist of thousands of sheep, making individual attention to their needs and even to medical emergencies impossible. The Australian wool industry abuses sheep in two particularly horrific ways.

First, the industry mutilates millions of lambs each year by cutting chunks of flesh from their backsides with a pair of shears—so far without any pain relief—in a practice known as “mulesing,” even though humane alternatives are available. Then, when sheep are no longer useful to the wool industry, they are herded by the thousands onto death ships and transported thousands of miles through scorching heat and freezing cold to have their throats slit in filthy, open-air markets and barbaric slaughterhouses while they are still conscious.

Details of PETA’s investigation into the cruel live-export industry can be found here.

PETA is calling on consumers to check labels on sweaters before buying them and, if they’re made out of merino wool or made in Australia, to leave them on the racks.

To get your hands on the latest cruelty-free fashions, check out the PETA Mall or our cruelty-free clothing shopping guide.

Boycott Australian wool until the cruel practices of mulesing and live exports are stopped. Use the form [here] to send a letter to the prime minister of Australia asking for a permanent ban on the cruel practices of mulesing and live exports!

Course, there’s no need to be buying wool anyway, but whatevs. I guess it’s not much of a boycott if you admit that you wouldn’t buy animal products no matter what…



DawnWatch: IHT says Australian govt will change law to fight activists — plus Coetzee op-ed 2/26/07

Monday, February 26th, 2007

———- Forwarded message ———-
From: DawnWatch – news [at]
Date: Feb 26, 2007 6:38 PM
Subject: DawnWatch: IHT says Australian govt will change law to fight activists — plus Coetzee op-ed 2/26/07

In the US we have seen animal enterprise lobbies persuade lawmakers to rewrite law in order to punish animal rights activists, most notably with the Animal Enterprise Terrorism Act, which includes language that threatens peaceful and legitimate forms of protest such as effective boycotts.

This week we see similarly troubling news from Australia. The International Herald Tribune website, February 26, includes an article headed, “Australia to help sheep farmers sue over wool boycotts.”

It opens:

“The government plans to change federal law to help sheep farmers sue for damages over an animal rights group’s peaceful campaign to prevent the sale of Australian wool, a government minister said Monday.

“People for the Ethical Treatment of Animals, or PETA, are lobbying clothing chains and fashion houses to stop using Australian wool because they claim the sheep are subjected to cruelty.

“The U.S.-based group is opposed to mulesing — the slicing away without anesthetic of folds of skin from a merino sheep’s rump to prevent maggot infestations.

(More below the fold…)

DawnWatch: Media coverage of Pink video against shocking wool farming practices, Dec 21 ’06

Thursday, December 21st, 2006

The PETA Files blog also has a post up about Pink’s PSA, with some interesting comments. See: Pink Launches Global Boycott of Australian Wool.

———- Forwarded message ———-
From: DawnWatch – news [at]
Date: Dec 21, 2006 12:30 PM
Subject: DawnWatch: Media coverage of Pink video against shocking wool farming practices, Dec 21 ’06

The pop star, Pink, has taken on the Australian wool industry and its hideous practices of mulesing and of sending live sheep on horrendous voyages to countries where they are slaughtered with no animal welfare guidelines.

Perhaps not everybody is familiar with Pink. She is not new to social causes. In her biggest hit of 2006, “Stupid Girl,” with wonderful humor and style she laments what women put themselves through to be fashionably attractive and she sends up the dim-witted celebrity icons America worships. The song includes lyrics such as:

“What happened to the dream of a female president?
She’s dancing in the video next to 50 cent”

(In case you aren’t up with pop culture, 50 cent is a rapper.)

You’ll find her delightful “Stupid Girl” video on line at

But you’ll find an even better Pink video on the front page of the PETA website at

(If it has been moved by the time you get this alert go to

It includes video of mulesing, and of sheep on torturous journeys to be slaughtered in foreign lands, and of the slaughter itself — including video of animals being skinned and cut up while still conscious under kill methods that are standard in the lands to which Australia exports the sheep that have been used for wool. Please watch it and share it with others.

(More below the fold…)